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Fascinate, Revised And Updated: How to Make Your Brand Impossible to Resist

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Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there’s the most important question of all: How can your brand…
Ultimate Guide To Email Marketing For Business
Paperback

|This title releases May 25, 2018

$28.43 online

$31.95

save 11%

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Ultimate Guide to Email Marketing for Business is a complete system to help entrepreneurs and small business owners leverage the power of email to build a business by attracting leads and turning them into customers, brand ambassadors, and revenue generators.
Ultimate Guide To Email Marketing For Business
Paperback

|This title releases May 25, 2018

$28.43 online

$31.95

save 11%

Pre-order online

Not yet available in stores

Ultimate Guide to Email Marketing for Business is a complete system to help entrepreneurs and small business owners leverage the power of email to build a business by attracting leads and turning them into customers, brand ambassadors, and revenue generators.
Clicksand: How Online Marketing Will Destroy Your Business  (and The Unlikely Secret To Saving It)
Paper over Board

|This title releases February 20, 2018

$28.92 online

$32.50

save 11%

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CLICKSAND exposes how the online marketing industry is destroying millions of businesses in a greedy money grab. From the largest companies such as Google, Facebook and Hubspot, to small agencies and consultants in every city and town, online marketers are…
How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing

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The hard part just got easy. You know how to sell#151;that’s your job, after all#151;but getting CEOs and VIPs to call you back is the tricky part. You’re in luck: That impossible-to-reach person isn’t so impossible to reach after all.…
The Kim Kardashian Principle: Why Shameless Sells (and How To Do It Right)

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The Instant Wall Street Journal and Washington Post Bestseller! How do social media stars attract such obsessive attention-even more than the Hollywood A-list? And what can they teach us about making our own ideas, products, and services break through? The…
The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving…

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Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention," by Target Marketing direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners-Simpson and…
42 Rules for Engaging Members Through Gamification: Unlock the Secrets of Motivation, Community and…

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Against The Grain
Hardcover

|June 28, 2013

$28.18 online

$29.50

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The phrase Against The Grain has been in known written use since the early 17th century, but its meaning has not changed over the years. In 2013, we apply this phrase to non-traditionalists who work outside of the norm or commonly-accepted thought patterns.…
Guerrilla Marketing For Franchisees: 125 Proven Strategies, Tactics and Techniques to Increase Your…

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With over 14 million Guerrilla Books sold worldwide, Guerrilla Marketing is one of the best known marketing brands in history; because it works. Guerrilla Marketing for Franchisees teaches franchisees; How to write a powerful,7-step marketing plan and prepare a…
The Soul of Success
Hardcover

|July 24, 2015

$28.18

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The Business Podcasting Bible: Wherever My Market Is... I Am
Paperback

|September 1, 2006

$25.45 online

$25.95

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Like the Web and email, podcasting ? technology for distributing audio and video on the Internet ? represents a paradigm shift in how businesses communicate with prospects and customers. Although substantial media coverage has stimulated corporate interest in…
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