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"Amber understands how important it is for all of us, both as individuals and as businesses, to be able to use social media to connect with people in ways that are real and authentic. I think she's a leader in this space." -Tony Robbins, world-renowned speaker…

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Brands and Rousers provides a clear guide to succeeding in a turbulent market with practical insights and examples from organizations that have successfully developed their business, brands, and success. Luis Gallardo leads us through the 6 R's and shows us how…

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Brand expert, popular speaker, and Fortune 500 advisor Duane Knapp presents The BrandPromise® , his secret formula for becoming a Genuine Brand. Making the right promise, keeping it, and fulfilling your BrandPromise commitment will transform your business or…
Hardcover

|December 3, 2014

$34.66 online

$38.95

save 11%

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This book will get you high end clients - fast! In Premium! How Experts Just Like You Are Charging Premium Rates For What They Know And You Can Too! , six-time best-selling author Rob Cuesta tackled how to raise the perceived value of your services and products…
Paperback

|March 1, 2015

$34.95

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Hardcover

|November 15, 2002

$34.26 online

$38.50

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Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Lois K. Geller, a leading Direct Marketing…

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What is 'the marketing mix'? Is marketing a concept, function or process? How do you construct a good SWOT analysis? What are the strategic marketing benefits of key account management? The Complete Marketer is a solid introduction to the marketing discipline,…