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Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and…

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Wir haben in den letzten 50 Jahren im Verkauf einen starken Wertewandel erlebt. Früher spielten die persönlichen Beziehungen zwischen Kunden und Verkäufern eine große Rolle, in den Siebzigerjahren entwickelte sich der Trend des Hardselling und seit dem Durchbruch…

Neuroventas

by Nestor Braidot

|August 1, 2013

Paperback | Spanish

$36.50

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Paperback | Spanish

$39.00

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Business-to-Business Marketing is a comprehensive discussion of all of the elements of successful business-to-business marketing, from creative marketing to management to strategy development.

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The Handbook of Field Marketing covers all you need to practice face to face personal contact direct marketing. Includes sections on selling promotions, exhibitions and road shows, merchandising, auditing, sampling and demonstration, and mystery shopping.