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From YouTube to Facebook to the iPad, today's media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology comes powerful ways to track what's working and what's not—and to ensure that…

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Field marketing can be differentiated from all other marketing activities because it is face-to-face direct marketing. Field marketing includes direct selling promotions, exhibitions, merchandising, auditing, demonstrations, and mystery shopping. Individually or…
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The Language of Marketing Technology is a comprehensive list of more than 3500 marketing terms with thorough and extensive definitions.

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"This book will Make Waves! Davies and Catling challenge you to change how you promote your company in new and exciting ways" --Sir Tom Farmer "Perceptive insights into the world of marketing, brought to life in a straightforward practical easy read" --Steve…

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Este livro foi publicado originalmente com o título Google Marketing. O marketing digital passa atualmente por uma fase de consolidação em que apenas as empresas e os profissionais que tiverem um conceito sólido do que representa a internet na economia atual,…