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Os 8 Ps do Marketing Digital: O Guia Estratégico de Marketing Digital

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Este livro foi publicado originalmente com o título Google Marketing. O marketing digital passa atualmente por uma fase de consolidação em que apenas as empresas e os profissionais que tiverem um conceito sólido do que representa a internet na economia atual,…
Response: The Complete Guide to Profitable Direct Marketing

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Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Lois K. Geller, a leading Direct Marketing…
The Handbook of Field Marketing: A Complete Guide to Understanding and Outsourcing Face-To-Face…

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Field marketing can be differentiated from all other marketing activities because it is face-to-face direct marketing. Field marketing includes direct selling promotions, exhibitions, merchandising, auditing, demonstrations, and mystery shopping. Individually or…
The Language of Marketing Technology
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|March 15, 2014

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The Language of Marketing Technology is a comprehensive list of more than 3500 marketing terms with thorough and extensive definitions.