2 results for

Sort By:

Sorted By: Top Matches
Filtered By:
Books
Business and Finance
Marketing and Sales
Direct Marketing
$80 - $84.99
1 - 2 of 2 Results
Top Matches

In stock online

Not available in stores

With more than 60,000 copies sold, this amazing manual has become a classic in its field--and rightfully so. Nowhere else will you find--in one book--so much valuable information on achieving success in the mail order business. Dr. Bill Cohen has drawn on his…
Paperback

|May 1, 2001

$83.81 online

$111.50

save 24%

Ships within 1-3 weeks

Not available in stores

This textbook offers a comprehensive review of the principles of direct, database, and interactive marketing. The book begins with an introduction to the discipline and goes on to explore each of the major subject areas that would be of relevance in the…