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Contemporary Direct and Interactive Marketing (Third Edition)

|January 1, 2012

$83.33 online


save 8%

Ships within 3-5 weeks

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Decades ago, direct marketers gathered customer names and addresses, and created mailing lists; today, much has changed and much has remained the same. This third edition recognizes the growth of various digital marketing formats for conducting direct and…
Building a Mail Order Business: A Complete Manual for Success

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With more than 60,000 copies sold, this amazing manual has become a classic in its field--and rightfully so. Nowhere else will you find--in one book--so much valuable information on achieving success in the mail order business. Dr. Bill Cohen has drawn on his…