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How do social media stars attract such obsessive attention-even more than the Hollywood A-list? And what can they teach us about making our own ideas, products, and services break through? The world's leading authority on celebrity branding, Jeetendr Sehdev,…

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The question is no longer IF you have a personal brand, but are you going to build it or let the marketplace manage it for you. For entrepreneurs, it is the first and most important connection between you and your target audience. Here are 5 steps you can take to…

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Este livro foi publicado originalmente com o título Google Marketing. O marketing digital passa atualmente por uma fase de consolidação em que apenas as empresas e os profissionais que tiverem um conceito sólido do que representa a internet na economia atual,…
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Este libro y contenido esta destinado a alumnos y profesores que realizan el ciclo formativo de grado superior en Marketing en Restauración, perteneciente a la familia profesional de Hostelería y Turismo. El contenido sencillo , corto y claro aporta información…

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The Instant New York Times, Wall Street Journal, and Washington Post Bestseller! How do social media stars attract such obsessive attention–even more than the Hollywood A-list? And what can they teach us about making our own ideas, products, and services break…

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Marketing for Gold in the Age of Aging The age of aging will begin in 2014 as the last of the baby boomers turn 50. No other global trend will do more to impact the way we live, think, act, and interact with brands for the next twenty years. The Old Rush:…

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Ce manuel est un guide pratique qui vise à donner des clés permettant de gagner des clients et des visiteurs aux entrepreneurs, grâce à des techniques de growth hacking. Un certain nombre d’entre elles ont été reprises à partir des meilleures sources et des…
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Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Discover his fixed principles and basic fundamentals that still prevail today.