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The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned…

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Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a…

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Connect to customers with compelling content! The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop…

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Focusing on the continuing integration of mobile marketing into the daily lives of consumers—locally, nationally, and globally—this updated second edition reflects the most current trends in mobile marketing and offers step-by-step guidelines…

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This new edition re-affirms the essential fundamentals originally revealed by Kennedy and adds vital updates and revisions, incorporating the newest media and marketing methods. Kennedy adds three new chapters expanding on key direct marketing strategies, and new…

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$25.57 online

$25.95

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You Don't Have to Be on Twitter! You shouldn't be on any social media site without a clear direction or purpose. This book will help you: . Decide which social media sites you need to pay attention to and the sites you can ignore. . Avoid Website mistakes…

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$23.09 online

$25.95

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THE ULTIMATE MARKETING PLAYBOOK WORK LESS, MAKE MORE. CUT YOUR WORK IN HALF * ELIMINATE PRICE RESISTANCE ERASE YOUR COMPETITION * DOUBLE YOUR SALES Is your business supporting the lifestyle you always dreamed of? Are you working too hard, for too little money?…

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With over 14 million Guerrilla Books sold worldwide, Guerrilla Marketing is one of the best known marketing brands in history; because it works. Guerrilla Marketing for Franchisees teaches franchisees; How to write a powerful,7-step marketing plan and prepare a…

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$14.95

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A proven program to win more clients, connections, and referrals Get Noticed . . . Get Referrals is your one-stop guide to using powerful self-promotion techniques to get noticed by potential new clients. Jill Lublin gives you the skills you need to make a…

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