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Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there’s the most important question of all: How can your brand…

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What triggers fascination, and how do companies, people, and ideas put those triggers to use? Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders,…

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Brand expert, popular speaker, and Fortune 500 advisor Duane Knapp presents The BrandPromise® , his secret formula for becoming a Genuine Brand. Making the right promise, keeping it, and fulfilling your BrandPromise commitment will transform your business or…

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America's PremierExperts® is an organization dedicated to recognizing business experts in their field of expertise and offers business owners, entrepreneurs, professional speakers, authors, professionals and corporate CEOs exclusive opportunities for further…

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The hard part just got easy. You know how to sell—that’s your job, after all—but getting CEOs and VIPs to call you back is the tricky part. You’re in luck: That impossible-to-reach person isn’t so impossible to reach after all.…

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Pushing out content in the digital world is no longer enough… the content you create must have meaning and relevance for your intended audience. Unfortunately this is not always the case with most companies. With complex sales cycles often extending into…

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Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners…

UNcommon

by Nick Nanton

|April 7, 2015

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"Common" can be defi ned as ordinary while "uncommon" suggests rarity. However, combining Common Sense with Uncommon Knowledge has the potential to produce winners. While Common Sense has been noted to be in short supply and Uncommon Knowledge hard to come by,…

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In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even…

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With the economic upheaval we have all experienced in the new economy, it's hard not to feel that the way we do business is under attack. Traditions and the status quo have all been replaced with "New Normals," making it more and more difficult to find a…

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How to Crack The Success Code is a task that humanity has reflected on from time immemorial. The sages and philosophers of every generation have pursued this question with unrelenting determination because everybody is looking for the answer - regardless of their…