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A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited…read more

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What triggers fascination, and how do companies, people, and ideas put those triggers to use? Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince…read more

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The hard part just got easy. You know how to sell—that’s your job, after all—but getting CEOs and VIPs to call you back is the tricky part. You’re in luck: That impossible-to-reach person isn’t so impossible to reach after all. Hall-of-Fame-nominated marketer and Wall…read more

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In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can…read more

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Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer's…read more

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Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a…read more

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Pushing out content in the digital world is no longer enough… the content you create must have meaning and relevance for your intended audience. Unfortunately this is not always the case with most companies. With complex sales cycles often extending into years, maintaining long-term…read more

Boom!

by Nick Nanton|

March 18, 2015

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BOOM! Everyone searches for success. While our ideas of success differ, a typical entrepreneur will define success in terms of accomplishing worthy goals-often accompanied by an improvement in their financial and social position. It is recognized in the business community that success is a direct…read more

UNcommon

by Nick Nanton|

April 7, 2015

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"Common" can be defi ned as ordinary while "uncommon" suggests rarity. However, combining Common Sense with Uncommon Knowledge has the potential to produce winners. While Common Sense has been noted to be in short supply and Uncommon Knowledge hard to come by, the Celebrity Experts® in this book…read more

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The greatest threat to privacy today is not the NSA, but good-old American companies. Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone. In Las Vegas, no company knows the value of data better than Caesars Entertainment. Many…read more

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$42.18

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