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The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow . Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this…

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Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there’s the most important question of all: How can your brand…

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The hard part just got easy. You know how to sell—that’s your job, after all—but getting CEOs and VIPs to call you back is the tricky part. You’re in luck: That impossible-to-reach person isn’t so impossible to reach after all.…
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The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned…
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What triggers fascination, and how do companies, people, and ideas put those triggers to use? Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders,…

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There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords…
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You Don't Have to Be on Twitter! You shouldn't be on any social media site without a clear direction or purpose. This book will help you: . Decide which social media sites you need to pay attention to and the sites you can ignore. . Avoid Website mistakes…

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Copywriting refers to a copy written for advertising and publicity purposes and aims to convince or compel the target audience. Copywriting services are offered by marketing and advertising agencies and utilized by commercial organizations to promote their ideas,…
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Social media marketing expert and strategist Kim Walsh-Phillips shows business owners, practitioners, and marketers how to invest in Instagram-enhanced efforts that reach today's visual consumers, engage with their target audience, and ultimately drive sales.…

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Brand expert, popular speaker, and Fortune 500 advisor Duane Knapp presents The BrandPromise® , his secret formula for becoming a Genuine Brand. Making the right promise, keeping it, and fulfilling your BrandPromise commitment will transform your business or…

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Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a…