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Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there’s the most important question of all: How can your brand…

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This new edition re-affirms the essential fundamentals originally revealed by Kennedy and adds vital updates and revisions, incorporating the newest media and marketing methods. Kennedy adds three new chapters expanding on key direct marketing strategies, and new…

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What triggers fascination, and how do companies, people, and ideas put those triggers to use? Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders,…

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The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned…

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Grazie a 21 schede di Visual Merchandising spiegate in modo semplice e chiaro potrete avere tutti gli strumenti per allestire una vetrina in modo professionale. Nozioni teoriche e consigli pratici vi faciliteranno il lavoro, come se aveste un consulente di…

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Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a…

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You Don't Have to Be on Twitter! You shouldn't be on any social media site without a clear direction or purpose. This book will help you: . Decide which social media sites you need to pay attention to and the sites you can ignore. . Avoid Website mistakes…

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Alright, so in the spirit of having as little fluff and filler as possible, I'm going to go through this part as quickly as possible, but there are a few things you need to know before starting.   First this guide is step by step, I have tried to be as…

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If you’ve got an LinkedIn account, but you’re struggling to generate leads and you’re frustrated at the number you know you’re missing out on but you don’t yet know how to attract — and you know just one small but important…

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Everything you've ever learned about generating leads and growing your business is wrong.  Everything you've ever heard, everything you've ever tried, and everything you've ever done -- it's all wrong. We'll reveal the strategies you…