Discipline and Indulgence: College Football, Media, and the American Way of Life during the Cold War by Jeffrey Montez De OcaDiscipline and Indulgence: College Football, Media, and the American Way of Life during the Cold War by Jeffrey Montez De Oca

Discipline and Indulgence: College Football, Media, and the American Way of Life during the Cold War

byJeffrey Montez De Oca

Hardcover | July 31, 2013

Pricing and Purchase Info

$114.95

Earn 575 plum® points

Prices and offers may vary in store

Quantity:

Ships within 3-5 weeks

Ships free on orders over $25

Not available in stores

about

The early Cold War (1947-1964) was a time of optimism in America. Flushed with confidence by the Second World War, many heralded the American Century and saw postwar affluence as proof that capitalism would solve want and poverty. Yet this period also filled people with anxiety. Beyond the specter of nuclear annihilation, the consumerism and affluence of capitalism's success were seen as turning the sons of pioneers into couch potatoes.

In Discipline and Indulgence, Jeffrey Montez de Oca demonstrates how popular culture, especially college football, addressed capitalism's contradictions by integrating men into the economy of the Cold War as workers, warriors, and consumers. In the dawning television age, college football provided a ritual and spectacle of the American way of life that anyone could participate in from the comfort of his own home. College football formed an ethical space of patriotic pageantry where men could produce themselves as citizens of the Cold War state. Based on a theoretically sophisticated analysis of Cold War media, Discipline and Indulgence assesses the period's institutional linkage of sport, higher education, media, and militarism and finds the connections of contemporary sport media to today's War on Terror.
JEFFREY MONTEZ DE OCA is an assistant professor of sociology at the University of Colorado, Colorado Springs.
Loading
Title:Discipline and Indulgence: College Football, Media, and the American Way of Life during the Cold WarFormat:HardcoverProduct dimensions:188 pages, 9 × 6 × 0.59 inShipping dimensions:9 × 6 × 0.59 inPublished:July 31, 2013Publisher:Rutgers University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0813561272

ISBN - 13:9780813561271

Reviews

From the Author

The early Cold War (1947–1964) was a time of optimism in America. Flushed with confidence by the Second World War, many heralded the American Century and saw postwar affluence as proof that capitalism would solve want and poverty. Yet this period also filled people with anxiety. Beyond the specter of nuclear annihilation, the consumerism and affluence of capitalism’s success were seen as turning the sons of pioneers into couch potatoes.In Discipline and Indulgence, Jeffrey Montez de Oca demonstrates how popular culture, especially college football, addressed capitalism’s contradictions by integrating men into the economy of the Cold War as workers, warriors, and consumers. In the dawning television age, college football provided a ritual and spectacle of the American way of life that anyone could participate in from the comfort of his own home. College football formed an ethical space of patriotic pageantry where men could produce themselves as citizens of the Cold War state. Based on a theoretically sophisticated analysis of Cold War media, Discipline and Indulgence assesses the period’s institutional linkage of sport, higher education, media, and militarism and finds the connections of contemporary sport media to today’s War on Terror.

Editorial Reviews

"Discipline and Indulgence provides an effective exploration of the way that seemingly mundane activities like football actually contain immense cultural significance ... Montez de Oca adds a valuable contribution to the growing body of Cold War scholarship by emphasizing the role of sport-particularly college football-in linking identities, bodies, and politics for Americans."
- Gender & Society