Disrupt: Think the Unthinkable to Spark Transformation in Your Business by Luke WilliamsDisrupt: Think the Unthinkable to Spark Transformation in Your Business by Luke Williams

Disrupt: Think the Unthinkable to Spark Transformation in Your Business

byLuke Williams

Hardcover | December 8, 2010

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For more and more companies in a world that's changing fast, there’s only one way to win the game: transform it entirely. For anyone who wants to thrive in this new order, this requires a revolution in thinking--a steady stream of disruptive strategies and unexpected solutions. Disrupt: Think the Unthinkable to Spark Transformation in Your Business shows how to generate and execute those solutions--a disruptive approach for a disruptive age.

Author Luke Williams demonstrates his experience creating disruptive products and services at frog design, one of the world’s leading innovation firms. Williams combines the fluid creativity of "disruptive thinking" with the analytical rigor that is indispensable to business success. The result is a simple yet complete five-stage process for imagining a powerful market disruption and transforming it into reality.


Using many examples and a book-length case study of Little Miss Matched, Williams shows how the more unexpected an idea, the smaller the number of competitors, and the more successful the company that brings it to market. He walks through generating a disruptive hypothesis, defining a disruptive market opportunity, creating multiple disruptive ideas, shaping them into an actionable solution, and persuading key stakeholders to adopt or invest in the solution.


Disrupt offers readers a systematic way to redefine the future of a company, catch entire industries by surprise, and leave competitors scrambling to catch up.

Luke Williams is a leading consultant, educator, and speaker specializing in disruptive thinking and innovation strategy. For more than a decade, he has worked internationally with industry leaders like American Express, GE, Sony, Crocs, Virgin, Disney, and Hewlett-Packard, to develop new products, services, and brands.   Williams i...
Title:Disrupt: Think the Unthinkable to Spark Transformation in Your BusinessFormat:HardcoverDimensions:208 pages, 8.8 × 5.8 × 0.9 inPublished:December 8, 2010Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0137025149

ISBN - 13:9780137025145


Table of Contents

Introduction     1

Disruptive Thinking:

    The Revolution is in Full Swing


PART I: The Hypotheses, the Opportunity, and the Ideas


Chapter 1     16

Crafting a Disruptive Hypothesis:

     Be Wrong at the Start, to be Right at the End


Chapter 2     38

Discovering a Disruptive Opportunity:

     Explore the Least Obvious


Chapter 3     76

Generating a Disruptive Idea:

     Unexpected Ideas Have Fewer Competitors


PART II: The Solution and the Pitch


Chapter 4     106

Shaping a Disruptive Solution:

     Novelty for Novelty’s Sake is a Resource Killer


Chapter 5     142

Making a Disruptive Pitch:

     Under Prepare the Obvious, Over Prepare the Unusual


Epilogue     171

An Instinct for Change:

     Look Where No One Else is Looking


Quick Reference Guide     173

Process Summary


Endnotes     183

Index     191