Disrupt: Think the Unthinkable to Spark Transformation in Your Business by Luke Williams

Disrupt: Think the Unthinkable to Spark Transformation in Your Business

byLuke Williams

Hardcover | December 8, 2010

not yet rated|write a review

Pricing and Purchase Info

$36.99

Earn 185 plum® points

Out of stock online

Available in stores

about

For more and more companies in a world that's changing fast, there’s only one way to win the game: transform it entirely. For anyone who wants to thrive in this new order, this requires a revolution in thinking--a steady stream of disruptive strategies and unexpected solutions. Disrupt: Think the Unthinkable to Spark Transformation in Your Business shows how to generate and execute those solutions--a disruptive approach for a disruptive age.


Author Luke Williams demonstrates his experience creating disruptive products and services at frog design, one of the world’s leading innovation firms. Williams combines the fluid creativity of "disruptive thinking" with the analytical rigor that is indispensable to business success. The result is a simple yet complete five-stage process for imagining a powerful market disruption and transforming it into reality.

 

Using many examples and a book-length case study of Little Miss Matched, Williams shows how the more unexpected an idea, the smaller the number of competitors, and the more successful the company that brings it to market. He walks through generating a disruptive hypothesis, defining a disruptive market opportunity, creating multiple disruptive ideas, shaping them into an actionable solution, and persuading key stakeholders to adopt or invest in the solution.

 

Disrupt offers readers a systematic way to redefine the future of a company, catch entire industries by surprise, and leave competitors scrambling to catch up.

About The Author

Luke Williams is a leading consultant, educator, and speaker specializing in disruptive thinking and innovation strategy. For more than a decade, he has worked internationally with industry leaders like American Express, GE, Sony, Crocs, Virgin, Disney, and Hewlett-Packard, to develop new products, services, and brands.   Williams i...
Fageol & Twin Coach Buses: 1922-1956 Photo Archive
Fageol & Twin Coach Buses: 1922-1956 Photo Archive

by William Luke

$32.86$32.95

In stock online

Not available in stores

Trolley Buses: 1913-2001 Photo Archive
Trolley Buses: 1913-2001 Photo Archive

by William Luke

$38.99

In stock online

Not available in stores

Shop this author

Details & Specs

Title:Disrupt: Think the Unthinkable to Spark Transformation in Your BusinessFormat:HardcoverDimensions:208 pages, 8.8 × 5.8 × 0.9 inPublished:December 8, 2010Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0137025149

ISBN - 13:9780137025145

Look for similar items by category:

Nearby Stores

We found 0 nearby stores

Customer Reviews of Disrupt: Think the Unthinkable to Spark Transformation in Your Business

Reviews

Extra Content

Table of Contents

Introduction     1

Disruptive Thinking:

    The Revolution is in Full Swing

 

PART I: The Hypotheses, the Opportunity, and the Ideas

 

Chapter 1     16

Crafting a Disruptive Hypothesis:

     Be Wrong at the Start, to be Right at the End

 

Chapter 2     38

Discovering a Disruptive Opportunity:

     Explore the Least Obvious

 

Chapter 3     76

Generating a Disruptive Idea:

     Unexpected Ideas Have Fewer Competitors

 

PART II: The Solution and the Pitch

 

Chapter 4     106

Shaping a Disruptive Solution:

     Novelty for Novelty’s Sake is a Resource Killer

 

Chapter 5     142

Making a Disruptive Pitch:

     Under Prepare the Obvious, Over Prepare the Unusual

 

Epilogue     171

An Instinct for Change:

     Look Where No One Else is Looking

 

Quick Reference Guide     173

Process Summary

 

Endnotes     183

Index     191