Distribution: A Short Guide to Getting Your New Product or Invention to Customers by Phil Baker

Distribution: A Short Guide to Getting Your New Product or Invention to Customers

byPhil Baker

Kobo ebook | February 1, 2010

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This is the eBook version of the printed book.

This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats.

 

Choose the right distribution for your product: assess the tradeoffs and maximize the opportunities.

 

“Build it, and they will come.” That rarely happens. Not only do you need a marketing program, but also a plan to get your product to customers. What are your choices? 1. Sell through retail distribution. 2. Supply your product to a marketing company with established channels. 3. Sell over the Internet. 4. License your product. Let’s consider each….

Title:Distribution: A Short Guide to Getting Your New Product or Invention to CustomersFormat:Kobo ebookPublished:February 1, 2010Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0137079710

ISBN - 13:9780137079711

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