Dixie Emporium: Tourism, Foodways, and Consumer Culture in the American South by Aaron K. KetchellDixie Emporium: Tourism, Foodways, and Consumer Culture in the American South by Aaron K. Ketchell

Dixie Emporium: Tourism, Foodways, and Consumer Culture in the American South

Contribution byAaron K. Ketchell

Paperback | October 15, 2008

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This collection of ten essays focuses on how southerners have marketed themselves to outsiders. The cultural ironies and contradictions that have arisen from southerners' efforts to commodify their identity reveal regional anxieties about consumerism, tourism, and memory.

The book's first section looks at southern souvenirs as abstractions of regional culture. Essays on such topics as Confederate imagery on consumer goods and the tacky figurine known as the Horny Hillbilly unpack the often incongruous meanings bestowed on souvenirs by their owners. Locales like Branson, Missouri, and the South of the Border tourist complex in South Carolina are discussed in the second section's essays, which consider how tourist sites can both exploit and depend on local culture. Recognizing the deep cultural meanings associated with food and eating, the final group of essays looks at the Krispy Kreme doughnut franchise, the themed Baltimore eatery Café Hon, and other manifestations of southern foodways.

Viewing a region often at odds with itself on matters like race and religion, Dixie Emporium identifies spaces, services, and products that construct various Souths that exaggerate, refute, or self-consciously safeguard elements of southernness.

Anthony J. Stanonis is a lecturer in modern U.S. history at Queens University, Belfast. He is the author of Creating the Big Easy: New Orleans and the Emergence of Modern Tourism, 1918-1945, and editor of Dixie Emporium: Tourism, Foodways, and Consumer Culture in the American South (both Georgia).
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Title:Dixie Emporium: Tourism, Foodways, and Consumer Culture in the American SouthFormat:PaperbackDimensions:312 pages, 9 × 6 × 20 inPublished:October 15, 2008Publisher:University Of Georgia PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0820331694

ISBN - 13:9780820331690

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Editorial Reviews

For the manifold pleasures its contributors take in exploring their varied subjects, Dixie Emporium is well worth the price of admission. Its value is boosted, too, as a result of its serious intent.

- Journal of Southern History