Doing Both: Capturing Today's Profit And Driving Tomorrow's Growth (paperback)

Paperback | May 27, 2010

byInder Sidhu

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Innovate for the future or optimize the present? Reach new markets or build existing ones?

 

Don’t choose. Don’t settle. Do both.

 

 In Doing Both: Capturing Today’s Profit and Driving Tomorrow’s Growth, Cisco Senior Vice President Inder Sidhu shows you how. Over the past seven years, Cisco’s Doing Both strategy has doubled revenue, tripled profits, and quadrupled earnings per share. This insider guide reveals how Cisco did it—and how you can, too.

 

Doing Both means approaching every decision as an opportunity to seize, not a sacrifice to endure. It means avoiding false choices, reduced expectations, and weak compromises. It means finding ways to make each option benefit and mutually reinforce the other.

 

Sidhu explains why “doing both” is today’s best growth strategy. Drawing on Cisco’s hard-won insights and the experiences of companies like Procter & Gamble, Whirlpool, and Harley-Davidson, he presents a complete blueprint for “doing both” in your company, through:

 

·    Sustaining and Disruptive Innovation

·    Existing and New Business Models

·    Optimization and Reinvention

·    Satisfied Customers and Gratified Partners

·    Established and Emerging Countries

·    Doing Things Right and Doing What Matters

·    Superstar Performers and Winning Teams

 

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From the Publisher

Innovate for the future or optimize the present? Reach new markets or build existing ones?   Don’t choose. Don’t settle. Do both.    In Doing Both: Capturing Today’s Profit and Driving Tomorrow’s Growth, Cisco Senior Vice President Inder Sidhu shows you how. Over the past seven years, Cisco’s Doing Both strategy has doubled revenue...

From the Jacket

“Doing Both shows how Cisco turns business questions into market answers, offering real-life examples that will benefit forward-looking leaders.” —Jeff Immelt, Chairman and CEO, GE   “The best business books build around a single idea, often contrarian and counterintuitive. Everyone knows you can’t have your cake and eat it, too. O...

Inder Sidhu is Senior Vice President of Strategy and Planning for Worldwide Operations at Cisco, the $40 billion worldwide leader in networking for the Internet. He is also a member of the company’s Operating Committee.   From 2006-2010, Inder co-led Cisco's Emerging Countries Council, which drives business success in fast-gro...

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Format:PaperbackDimensions:224 pages, 8.9 × 6 × 0.7 inPublished:May 27, 2010Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0133480453

ISBN - 13:9780133480450

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Extra Content

Table of Contents

Acknowledgments   xiii

Author’s Note to the Reader   xvii

Chapter 1 Doing Both   1
Chapter 2 New & Improved and The Next Big Thing   7
               Sustaining and Disruptive Innovation
Chapter 3 Current Accounts and Future Conquests   33
               Existing and New Business Models
Chapter 4 Tuning and Transforming   57
               Optimization and Reinvention
Chapter 5 Satisfied Customers and Gratified Partners   77
               Direct Touch and Leveraged Influence
Chapter 6 The Beaten Path and The Road Less Traveled   95
               Established and Emerging Countries

Chapter 7 Doing Things Right and Doing What Matters   113
               Excellence and Relevance
Chapter 8 Michael Phelps and The Redeem Team   137
               Superstar Performers and Winning Teams
Chapter 9 West Point and Woodstock   151
               Authoritative Leadership and Democratic Decision Making
Chapter 10 The Journey Begins   169

Epilogue   173

About the Author   177

Endnotes   179

Index   187

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