Doing Both: Capturing Today's Profit and Driving Tomorrow's Growth by Inder SidhuDoing Both: Capturing Today's Profit and Driving Tomorrow's Growth by Inder Sidhu

Doing Both: Capturing Today's Profit and Driving Tomorrow's Growth

byInder Sidhu

Hardcover | May 27, 2010

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Innovate for the future or optimize the present? Reach new markets or build existing ones?


Don't choose. Don't settle. Do both.


 InDoing Both: Capturing Today's Profit and Driving Tomorrow's Growth, Cisco Senior Vice President Inder Sidhu shows you how. Over the past seven years, Cisco'sDoing Bothstrategy has doubled revenue, tripled profits, and quadrupled earnings per share. This insider guide reveals how Cisco did it—and how you can, too.


Doing Bothmeans approaching every decision as an opportunity to seize, not a sacrifice to endure. It means avoiding false choices, reduced expectations, and weak compromises. It means finding ways to make each option benefit and mutually reinforce the other.


Sidhu explains why “doing both is today's best growth strategy. Drawing on Cisco's hard-won insights and the experiences of companies like Procter & Gamble, Whirlpool, and Harley-Davidson, he presents a complete blueprint for “doing both in your company, through:


·    SustainingandDisruptive Innovation

·    ExistingandNew Business Models

·    OptimizationandReinvention

·    Satisfied CustomersandGratified Partners

·    EstablishedandEmerging Countries

·    Doing Things RightandDoing What Matters

·    Superstar PerformersandWinning Teams


Inder Sidhuis Senior Vice President of Strategy and Planning for Worldwide Operations at Cisco, the $40 billion worldwide leader in networking for the Internet. He is also a member of the company's Operating Committee. From 2006-2010, Inder co-led Cisco's Emerging Countries Council, which drives business success in fast-growing geograp...
Title:Doing Both: Capturing Today's Profit and Driving Tomorrow's GrowthFormat:HardcoverDimensions:224 pages, 9.26 × 6.16 × 0.71 inPublished:May 27, 2010Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0137083645

ISBN - 13:9780137083640

Table of Contents

Acknowledgments   xiii

Author's Note to the Reader   xvii

Chapter 1 Doing Both   1
Chapter 2 New & ImprovedandThe Next Big Thing   7
               SustainingandDisruptive Innovation
Chapter 3 Current AccountsandFuture Conquests   33
               ExistingandNew Business Models
Chapter 4 TuningandTransforming   57
Chapter 5 Satisfied CustomersandGratified Partners   77
               Direct TouchandLeveraged Influence
Chapter 6 The Beaten PathandThe Road Less Traveled   95
               EstablishedandEmerging Countries

Chapter 7 Doing Things RightandDoing What Matters   113
Chapter 8 Michael PhelpsandThe Redeem Team   137
               Superstar PerformersandWinning Teams
Chapter 9 West PointandWoodstock   151
               Authoritative LeadershipandDemocratic Decision Making
Chapter 10 The Journey Begins   169

Epilogue   173

About the Author   177

Endnotes   179

Index   187

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