Doing Business in Rural China: Liangshans New Ethnic Entrepreneurs

Paperback | March 27, 2014

byThomas Heberer

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Longlisted for the 2009 ICAS Book Award

Mountainous Liangshan Prefecture, on the southern border of Sichuan Province, is one of China's most remote regions. Although Liangshan's majority ethnic group, the Nuosu (now classified by the Chinese government as part of the Yi ethnic group), practiced a subsistence economy and were, by Chinese standards, extremely poor, their traditional society was stratified into endogamous castes, the most powerful of which owned slaves. With the incorporation of Liangshan into China's new socialist society in the mid-twentieth century, the Nuosu were required to abolish slavery and what the Chinese government considered to be superstitious religious practices. When Han Chinese moved into the area, competing with Nuosu for limited resources and introducing new cultural and economic challenges, some Nuosu took advantage of China's new economic policies in the 1980s to begin private businesses.

In Doing Business in Rural China, Thomas Heberer tells the stories of individual entrepreneurs and presents a wealth of economic data gleaned from extensive fieldwork in Liangshan. He documents and analyzes the phenomenal growth during the last two decades of Nuosu-run businesses, comparing these with Han-run businesses and asking how ethnicity affects the new market-oriented economic structure and how economics in turn affects Nuosu culture and society. He finds that Nuosu entrepreneurs have effected significant change in local economic structures and social institutions and have financed major social and economic development projects. This economic development has prompted Nuosu entrepreneurs to establish business, political, and social relationships beyond the traditional social confines of the clan, while also fostering awareness and celebration of ethnicity.

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Longlisted for the 2009 ICAS Book AwardMountainous Liangshan Prefecture, on the southern border of Sichuan Province, is one of China's most remote regions. Although Liangshan's majority ethnic group, the Nuosu (now classified by the Chinese government as part of the Yi ethnic group), practiced a subsistence economy and were, by Chinese...

Thomas Heberer is professor of political science and East Asian studies at the University of Duisburg-Essen, Germany.

other books by Thomas Heberer

Multicultural China: A Statistical Yearbook (2014)
Multicultural China: A Statistical Yearbook (2014)

Kobo ebook|Jul 29 2014

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see all books by Thomas Heberer
Format:PaperbackDimensions:280 pages, 9 × 6 × 0.68 inPublished:March 27, 2014Publisher:University Of Washington PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0295993731

ISBN - 13:9780295993737

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Table of Contents

Foreword by Stevan HarrellAcknowledgmentsIntroduction: Liangshan and Its Entrepreneurs1. Nuosu Traditional Culture and Social Change2. The Liangshan Economic Setting and Private Entrepreneurs3. Private Sector Development in Nine Liangshan Counties4. Comparative Profiles of Nuosu and Han Entrepreneurs5. The Effect of Entrepreneurs on Local Politics6. Entrepreneurs and Social Change7. Entrepreneurs and Ethnic Relations8. Entrepreneurs and Ethnic IdentityConclusion: The Influence of Nuosu EntrepreneursNotesBibliographyIndex

Editorial Reviews

Heberer's focus on Nuosu entrepreneurs as operating between two worlds yields interesting and unanticipated results concerning ethnicity and modernity.... Will be of interest to scholars in a wide range of fields—economics, politics, sociology, anthropology, and business.... A stimulating and original take on market development in China.

- China Quarterly