Doomed to Internationalization and Modernization of Corporate Culture: The Russian Experience of German Firms by Ghenadie AnghelDoomed to Internationalization and Modernization of Corporate Culture: The Russian Experience of German Firms by Ghenadie Anghel

Doomed to Internationalization and Modernization of Corporate Culture: The Russian Experience of…

byGhenadie Anghel

Paperback | January 13, 2012

Pricing and Purchase Info

$124.87 online 
$136.95 list price save 8%
Earn 624 plum® points

Prices and offers may vary in store

Quantity:

In stock online

Ships free on orders over $25

Not available in stores

about

What kind of corporate- and intercultural problems do German companies encounter on the path towards globally operating enterprises? To what extent should they hold on to, adjust or abandon their long-established values and practices in a new business environment? What must they particularly expect while expanding into the Russian market? Ghenadie Anghel delivers answers to these questions on the basis of revealing interviews with general directors and senior executives of 27 Russian subsidiaries of large DAX-listed companies as well as medium-sized hidden champions.

After his master's degree in Global Studies in Germany, South Africa and India, Dr. Ghenadie Anghel obtained his doctorate from the Albert-Ludwigs-Universität Freiburg under the supervision of Prof. Dr. Hermann Schwengel.
Loading
Title:Doomed to Internationalization and Modernization of Corporate Culture: The Russian Experience of…Format:PaperbackDimensions:261 pagesPublished:January 13, 2012Publisher:Springer-Verlag/Sci-Tech/TradeLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3834934976

ISBN - 13:9783834934970

Look for similar items by category:

Reviews

Table of Contents

Reflexive Economic Globalization

Role of Soft Factors and Intercultural Competence

Corporate Cultural Profile of German Companies

Self-Interrogation of Traditional Values and Practices
Challenges of the Global Information Age