Dorothy And Otis: Designing The American Dream

Hardcover | November 4, 2014

byNorman Hathaway

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A lavish, gorgeously designed full-color collection that showcases the designs of Dorothy and Otis Shepard, two groundbreaking giants of early twentieth-century American advertising.

Dorothy and Otis Shepard are the unsung heroes of early twentieth-century North American visual culture. Together, they were the first American graphic designers to work in multiple mediums and scales with equal skill and vision, and their work remains brilliant; yet their names are little known today.

Dorothy and Otis chronicles their story in detail for the first time. It explores the Shepards’ penchant for abstraction and modernism, and shows how the advent of billboard advertising inspired their creativity—large campaigns that matched the grandeur of their lifestyle. Throughout, it demonstrates how their influence touched all aspects of consumer culture—from collaborating on the packaging for Wrigley’s Gum and designing uniforms and logos for the Chicago Cubs to planning and promoting the resort island Catalina, where Stan Laurel, Oliver Hardy, Clark Gable, and other celebrities frequented.

Dorothy and Otis illuminates their personal lives as well, from their origins and early years to the eventual dissolution of their marriage. As it brings to life these pioneering artists and their momentous partnership, it elevates them to their rightful place in popular culture and makes clear how their legendary work reflected and exemplified the American Dream.

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From the Publisher

A lavish, gorgeously designed full-color collection that showcases the designs of Dorothy and Otis Shepard, two groundbreaking giants of early twentieth-century American advertising.Dorothy and Otis Shepard are the unsung heroes of early twentieth-century North American visual culture. Together, they were the first American graphic des...

From the Jacket

Dorothy and Otis Shepard are the groundbreaking heroes of North American visual culture. They were the first American graphic designers to work in multiple mediums and scales, but despite the brilliance of their work, their names are little known today.With 330 stunning, colorful images, Dorothy and Otis chronicles their story for the ...

Norman Hathaway is an art director and design historian focusing on underappreciated design personalities and techniques. He is the author ofOverspray: Riding High with the Kings of California Airbrush Artand coauthor ofElectrical Banana: Masters of Psychedelic Art, and has led creative initiatives for Outsider Art Fair's New York and ...
Format:HardcoverDimensions:256 pages, 10 × 10 × 1.25 inPublished:November 4, 2014Publisher:HarperCollinsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0062262424

ISBN - 13:9780062262424

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“...absorbing, moving, and lushly illustrated...”