Double Double by Douglas HunterDouble Double by Douglas Hunter

Double Double

byDouglas Hunter

Paperback | October 15, 2013

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The behind-the-counter story of Canada's most fabled franchise

Everywhere we look, it seems, we see a Tim Hortons restaurant. The chain known foremost for its coffee has become a Canadian icon, ranking with hockey among the country's cultural touchstones. These pubs without alcohol, as they've been termed, have become not only meeting places for regular Canadians, but also must-visit locations for our campaigning politicians and oases for Canadian soldiers overseas. For many Tim's lovers, this chain has established an enduring connection to what it means to be Canadian.

Double Double is the first book to approach the company from a wide angle, from the life of its co-founder, Tim Horton; to the growth ofthe business under the steady hand of his friend and partner, Ron Joyce, after Horton's death; to the company's merger with the American fast-food chain Wendy's and its eventual repatriation to Canada. A fascinating business story, Double Double examines how the American expansion of the chain has panned out and why Canadians are so dedicated to Tim Hortons' menu.

As Tim Hortons faces new challenges in the ever-evolving world of fast food, Double Double sheds light on the chain's fight to maintain its status as one of Canada's most respected consumer brands in an increasingly competitive business.

DOUGLAS HUNTER has written widely on business, history, the environment and sports. He was a finalist for the Writers’ Trust Prize for Nonfiction and the Governor General’s Award for his bookGod’s Mercies. His previous books includeThe Race to the New World;Molson: The Birth of a Business Empire;Yzerman: The Making of a Champion; andTh...
Title:Double DoubleFormat:PaperbackProduct dimensions:392 pages, 8 × 5.31 × 0.88 inShipping dimensions:8 × 5.31 × 0.88 inPublished:October 15, 2013Publisher:HarperCollinsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1443406740

ISBN - 13:9781443406741


Rated 4 out of 5 by from Very informative This is a wonderful book about the history of one of Canada’s greatest institutions. It tracks the growth of Tim Hortons from the early days of Tim Horton, the hockey player, to present day, just before its merger with Burger King. As a Hamiltonian, about the same age as Mr. Hunter, I felt nostalgic about his descriptions of 1960s Hamilton. It seemed to me to be a very accurate portrayal of the hustle and bustle of the steel city at the time. Thank you for that. Perhaps my only desire is that the author would have reflected somewhat on the impact of Tim Hortons on the small town and the gesture that a cup of Tim Hortons coffee represents to people. Tim Hortons is only one of two restaurants (the other being Subway) that will take a risk in towns with a population under 5000 at this point in time. When I first arrived in Northern Ontario (over 30 years), there were very few quick serve restaurants (QSRs) in the north. No Tim Hortons, McDonalds only in New Liskeard and Hearst (not even in Timmins) and a few KFCs sprinkled about. For small towns, when Tim Hortons opens a franchise, they feel that they have arrived. And when those franchises open, something else happens. People buy each other coffee. It seems to me, that some of Tim’s early advertising centred around bringing a coffee to someone else. I can’t help but think that this is probably an important part of the store’s popularity. With the price point of a cup of coffee being so low and the omnipresence of the chain throughout the country, it has just naturally evolved that many of us bring a Tim Hortons coffee with us for friends, family and co-workers. A Tim’s coffee is simply a gesture of friendship, respect or a desire to get along. If you bring someone a $4.00 cup of coffee, that’s a gift and you wonder if you’re supposed to reciprocate. But a $1.60 cup of Timmy’s is simply a gesture and you know that there is no obligation attached to it. And coffee is a benign enough beverage that you won’t offend someone by not knowing what they want. If you bring someone an A&W root beer and they don’t like root beer, they are going to be perplexed and maybe annoyed. But a coffee is just a coffee. Outside of those two points, I very much enjoyed reading this book and would recommend it to anyone who wants to know about Canada’s most treasured brand.
Date published: 2015-03-14

Editorial Reviews

"A detailed, well-researched and fascinating business history." -WINNIPEG FREE PRESS