Doublespeak Defined by William D LutzDoublespeak Defined by William D Lutz

Doublespeak Defined

byWilliam D Lutz

Paperback | June 18, 1999

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In an increasingly Orwellian world, everyone should be armed with this hilarious, slyly subversive deconstruction of the slippery locutions of spinmeisters from all walks of public life. Doublespeak guru William Lutz ("Doublespeak, The New Doublespeak") is uniquely qualified to bring you this supremely funny expos‚ of the juiciest ways THEY are trying to bamboozle you!

A sampling of "Doublespeak Defined":

Bald n./: hair disadvantaged
Men in Japan aren't bald; they're "hair disadvantaged," according to "The Japan Economic Journal."

Diet n./: 1.nutrional avoidance therapy 2. caloric reduction program

Frozen adj./: 1 deep chilled 2. fresh 3. hard chilled 4. previously frozen

The USDA considers processed chickens "fresh," not frozen, if they have been chilled to 28 degrees Fahrenheit. Chickens so processed have not been frozen but "deep chilled."

Light Switch n./: ideogram illumination intensity adjustment potentiometer

Waste paper basket n./: user-friendly, space-effective, flexible desk side sortation unit

Government officials in Toronto, Canada, paid $123.80 (Canadian) each for these items.

William Lutz is a professor of English at Rutgers University, Camden. They live in Philadelphia.
Title:Doublespeak DefinedFormat:PaperbackDimensions:208 pages, 8.11 × 5.11 × 1.11 inPublished:June 18, 1999Publisher:HARPERCOLLINS PUBLISHERSLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0062734121

ISBN - 13:9780062734129

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From Our Editors

Through anecdotes and colourfully illustrated sidebars, William Lutz sets out to dissect the "doublespeak" that today’s powerbrokers use to mislead and manipulate. With an examination of categories such as, "Death & Taxes," "Planes, Trains, & Automobiles" and "The Economy," Doublespeak Defined translates doublespeak back into plain English and emphasizes the outrageousness of the jargon circulating in the business world.

Editorial Reviews

"Bill Lutz is the 1990s' George Orwell."
-- Larry King
"Lutz may become the Ralph Nader of public talk as he warns about what may be unsafe at any read."
-- Kirkus Review