Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy

June 27, 2000|
Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy by Roland T Rust
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Hardcover
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Learn all about how the concept of brand equity will be replaced by a new concept – customer equity – in this guide by three customer service experts. In Driving Customer Equity: How Lifetime Customer Value is Reshaping Corporate Strategy, Roland T. Rust, Valerie Zeithaml and Katherine N. Lemon paint a picture of a world in which the customer is king. The authors explain how marketing's former focus on price, promotion, product and distribution will shift to measuring, managing and building customer equity in the future.

ContentsPrefaceAcknowledgments Part IBeyond Brand Equity1. The Case for Customer Equity2. The Profitable Product Death Spiral3. The True Lifetime Value of the Customer Part IIThe Customer Equity Framework4. A Framework for Customer Equity5. Driving Value Equity6. Driving Brand Equity7. Driving Retention Equity Part IIICustomer-Centered...
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Title:Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy
Format:Hardcover
Product dimensions:304 pages, 9.25 X 6.12 X 1 in
Shipping dimensions:304 pages, 9.25 X 6.12 X 1 in
Published:June 27, 2000
Publisher:Free Press
Language:English
Appropriate for ages:All ages
ISBN - 13:9780684864662

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