Driving Innovation: Intellectual Property Strategies for a Dynamic World by Michael A. GollinDriving Innovation: Intellectual Property Strategies for a Dynamic World by Michael A. Gollin

Driving Innovation: Intellectual Property Strategies for a Dynamic World

byMichael A. Gollin

Paperback | February 4, 2008

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Driving Innovation reveals the dynamics of intellectual property (IP) as it drives the innovation cycle and shapes global society. The book presents fundamental IP concepts and practical legal and business strategies that apply broadly to all innovation communities, including industry, nonprofit institutions, and developing countries. Topics include biotechnology, information technology, and entertainment. The book gives general readers and practitioners a global perspective on how the IP system balances exclusivity and public access to innovations, how it changes over time, and how it encourages, channels, and sometimes stifles innovation.
Michael A. Gollin is a partner and patent attorney at Venable LLP. He is also an adjunct professor at Georgetown University's McDonough School of Business, where he teaches strategic management of intellectual property. Mr Gollin obtained his bachelor's degree in biochemical sciences from Princeton University, and a master's degree in ...
Title:Driving Innovation: Intellectual Property Strategies for a Dynamic WorldFormat:PaperbackDimensions:432 pages, 9.21 × 6.14 × 0.87 inPublished:February 4, 2008Publisher:Cambridge University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0521701694

ISBN - 13:9780521701693

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Table of Contents

Preface; Introduction: the invisible infrastructure of innovation; Part I. Intellectual Property Dynamics in Society: 1. The innovation cycle; 2. The rise of the intellectual property system; 3. Balancing the tension between exclusive rights and the accessible domain; Part II. Basics of Managing Intellectual Property in Organisations: 4. The innovation forest: intellectual property rights and how they grow; 5. The ABCDs of intellectual property: flow and infringement of IP rights; 6. The global diversity of innovation communities; 7. The role of the innovation chief; Part III. Steps to Strategic Management of Intellectual Property: 8. Becoming strategic; 9. Strategy tools: policies and practices for managing IP; 10. A menu of strategy options; 11. Evaluating internal resources and the external environment; 12. Placing a financial value on IP assets; 13. Accessing innovations of others; 14. Protecting and enforcing IP rights; 15. Transferring IP rights; Part IV. Strategies on a Global Stage: 16. Specific IP strategies for different communities; 17. Global challenges; 18. Intellectual property, innovation, and freedom; Acknowledgements; Abbreviations; Further reading; Appendices (A: TRIPS excerpts; B: Non-policy; C: Audit questionnaire; D: research resources).

Editorial Reviews

"This book works as a handbook for entrepreneurs as well as a reference for institutional and industrial managers, designers and legal practitioners."
--Book News Inc.