Dynamic Strategic Analysis: Demystifying simple success strategies by Sebastian RaischDynamic Strategic Analysis: Demystifying simple success strategies by Sebastian Raisch

Dynamic Strategic Analysis: Demystifying simple success strategies

bySebastian Raisch

Paperback | December 10, 2004

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Today many business environments are characterized by frequent changes that result in a higher market dynamism and complexity. Global media industries are an up-to-date example of this development: a fast growth period was followed by a rapid downturn. Media companies wrote off a colossal US$ 120 billion from their balance sheets in 2002 - mostly as a result of growth strategies' failure. It seems that despite popular belief growth or market share by itself is less than ever before a guarantor of success. Sebastian Raisch decided to analyze various strategies in order to gain a bett8r understanding of the determinants of successful firm performance. When he decided to go on a research journey into the elements and dynamics of strategic thinking and firm performance he brought along all the ingredients necessary for such a challenging project; he had experience gained through exhaustive consulting work, excellent knowledge of management theories and, as a result of his studies and activities as a research assistant, specific knowledge of strategic management. His research objectives were furthermore clearly defined and, thanks to a meticulously planned and well-organized project as well as his enthusiasm for the topic, he had ready access to an empirical field.
Dr. Sebastian Raisch promovierte bei Prof. Dr. Gilbert Probst am Lehrstuhl für Management und Organisation der Universität Genf, Schweiz. Er ist als Projekt Manager am Institut für Management der Universität St. Gallen, Schweiz, tätig.
Title:Dynamic Strategic Analysis: Demystifying simple success strategiesFormat:PaperbackDimensions:303 pagesPublished:December 10, 2004Publisher:Deutscher UniversitätsverlagLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3824482495

ISBN - 13:9783824482498

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Table of Contents

Research interest and objectivesLiterature review:Towards a dynamic research modelModel development and hypothesesResearch methodologyResearch findings: the integrated, the complex and the evolutionary modelImplications and conclusions