E-Business: A Management Perspective by Jonathan ReynoldsE-Business: A Management Perspective by Jonathan Reynolds

E-Business: A Management Perspective

byJonathan Reynolds

Paperback | January 9, 2010

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This text seeks to draw together a varied range of conceptual models and frameworks, existing empirical research, statistical and case study material to provide a coherent insight into e-business from a management perspective. It:- defines the nature and scope of e-business technologies and the brief history of their development and implementation,- reviews the environmental drivers facilitating and constraining the application and growth of e-business technologies- evaluates the ways in which e-business technologies can be applied within firms to achieve new business development and process improvements- considers the organisational dimension of e-business implementation within firms, from project management, skills and cultural perspectives- reflects upon the likely nature of future challenges and opportunities of e-business technologiesUtilising extensive up to date examples and case studies throughout, such as eBay, Googlewhacking and Skype, this text primarily focuses on the contribution of e-business technologies to the effectiveness and efficiency of for-profit firms, with insights drawn, where relevant, on not-for-profit andpublic sector organisations. It includes the application of e-business technologies to both large and small firms in both developed and emerging economies. It extends beyond PC-based web channels to mobile and other platforms, including store-based kiosks and emerging, pervasive technologies, suchas digital TV, SMS, m-commerce, PDAs and other location-based services.Online Resource Centre:Lecturer ResourcesCase study bankAdditional Exercises and Questions with solutionsPowerpoint SlidesStudent resources:Oxford NewNowEnd of Chapter answersAnnotated Web Links Chapter summaries Flashcard GlossaryAuthor Blog
Jonathan Reynolds is a well known and respected academic in this field - he has 20 years experience of eCommerce and eBusiness, and applied research, working at the interface between academics and practitioners. He also holds the position of Academic Director of the Oxford Institute of Retail Management.
Title:E-Business: A Management PerspectiveFormat:PaperbackDimensions:450 pagesPublished:January 9, 2010Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0199216487

ISBN - 13:9780199216482


Table of Contents

Part I. The changing environment for e-business1. Introduction2. Economics of e-business3. Technological issues4. Social and Behavioural issues5. Ethical and regulatory issuesPart II. The application of e-business technologies6. The strategy of e-business7. Digital marketing8. Product and service innovation9. Reshaping business processesPart III. The organization of e-business10. e-business project management11. e-business skills and culturePart IV. Conclusions12. Future challenges and opportunities

Editorial Reviews

"I welcomed the holistic view of business processes that in my view is key to the foundation of any eBusiness." --Gelareh Roushan, Bournemouth University