E-Business Applications for Product Development and Competitive Growth: Emerging Technologies by LeeE-Business Applications for Product Development and Competitive Growth: Emerging Technologies by Lee

E-Business Applications for Product Development and Competitive Growth: Emerging Technologies

byLee

Hardcover | November 30, 2010

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As the Web paradigm shifted from the business-centered to user-centered one (this paradigm shift has become known as "Web 2.0") it has become a Web platform as a method to quickly reach a large pool of consumers. Web 2.0 has changed the nature of a user from a content consumer to a content generator. While the pre-Web 2.0 era is characterized by read-only websites and proprietary web applications, Web 2.0 brought about a variety of interactive community-based initiatives that leverage data, harness distributed intelligence, and utilize a rich multimedia. E-Business Applications for Product Development and Competitive Growth: Emerging Technologies is a comprehensive framework of knowledge provided by research and practitioner experts within the e-business research field. Emerging e-business theories, architectures, and technologies are outlined to stimulate information into research and business communities. This book will serve as an integrated e-business knowledge base for those who are interested in the advancement of e-business theory and practice through a variety of research methods including theoretical, experimental, case, and survey research methods.
Title:E-Business Applications for Product Development and Competitive Growth: Emerging TechnologiesFormat:HardcoverDimensions:448 pages, 9.41 × 7.24 × 0.98 inPublished:November 30, 2010Publisher:Igi GlobalLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1609601327

ISBN - 13:9781609601324

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