E-business by Parag KulkarniE-business by Parag Kulkarni


byParag Kulkarni, Sunita Jahirabadkar, Pradip Chande

Paperback | May 24, 2012

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E-business is a comprehensive textbook designed to meet the needs of students of post graduate management programmes. It integrates e-commerce with strategic aspects of e-business and illustrates them through numerous examples, exhibits, figures, and case studies. The book covers different aspects of e-business including e-business strategies, various e-business models and life cycle, business intelligence and knowledge management in Indian and global context. It also covers setting up of e-business and its management and techno-managerial aspects of runninge-business. The book is equipped with real life case studies of India-based e-business companies. Users would find this book useful for its coverage of the various aspects of e-business. It would also serve as a good reference book for marketing and IT professionals and e-businesspractitioners.
Dr Parag Kulkarni is CEO and Chief Scientist at EKLaT Research, Pune. An alumnus of IIM Kolkata and IIT Kharagpur, he has been conferred with DSc - Higher Doctorate for his research, professional, and business contributions. He has been a visiting faculty at various IIMs and IITs, Symbiosis, Pune University, and FTMS-Singapore and has...
Title:E-businessFormat:PaperbackDimensions:512 pagesPublished:May 24, 2012Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0198069847

ISBN - 13:9780198069843


Table of Contents

1. E-business - Understanding new Internet Economy and Business2. E-business models3. E-business: Competitive and Business Strategy4. Value creation and Business Strategies in e-age5. Creating e-business plan6. Design and development of a business website7. Building and launching E-business8. E-market9. Back end systems10. E-business Applications11. Online Payment Services12. Security and Reliability of E-Business13. Knowledge Management and Business Intelligence for strategic e-business14. Evaluation and Audit of E-Business15. Future E-Business: Challenges and OpportunitiesAppendicesApp 1: E-BankingApp 2: Mobile computing and M-commerceApp 3: Web developmentApp 4: IT Act 2000