E-commerce 2018

January 16, 2018|
E-commerce 2018 by Kenneth C. Laudon
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Hardcover
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For courses in e-commerce.

 

An in-depth look into the evolving field of e-commerce

E-commerce 2018: business. technology. society  provides readers with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly changing field. The textbook uses thought-provoking content and relevant references to teach readers about how e-commerce is shifting the global economy. The authors reference big companies like Amazon, Facebook, Google, Twitter, and more to relate to readers. The 14th Edition features all new or updated opening, closing, and “Insight on” cases. Additionally, a new careers section has been added to the end of each chapter to help readers prepare for corporate, working life.

Kenneth C. Laudon holds a BA in Economics from Stanford and a PhD from Columbia University. He is currently a Professor of Information Systems at New York University’s Stern School of Business, where he teaches courses on Managing the Digital Firm, Information Technology and Corporate Strategy, Professional Responsibility (Ethics), an...
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Title:E-commerce 2018Format:HardcoverProduct dimensions:912 pages, 10.3 X 8.3 X 1.4 inShipping dimensions:912 pages, 10.3 X 8.3 X 1.4 inPublished:January 16, 2018Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:013483951X

ISBN - 13:9780134839516

Appropriate for ages: All ages

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