E-commerce Essentials by Kenneth C. LaudonE-commerce Essentials by Kenneth C. Laudon

E-commerce Essentials

byKenneth C. Laudon, Carol Guercio Traver

Paperback | October 1, 2013

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Based on the authors' market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

Details & Specs

Title:E-commerce EssentialsFormat:PaperbackDimensions:504 pages, 9.9 × 7.9 × 0.9 inPublished:October 1, 2013Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0133544982

ISBN - 13:9780133544985

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Table of Contents

1: The Revolution Continues

2: E-commerce Business Models and Concepts

3: E-commerce Infrastructure:  The Internet, Web, and Mobile Platform

4: Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps

5: E-commerce Security and Payment Systems

6: E-commerce Marketing and Advertising Concepts.

7: Ethical, Social, and Political Issues in E-commerce

8: Online Retailing and Services

9: Online Content and Media

10: Social Networks, Auctions, and Portals

11: B2B E-commerce: Supply Chain Management and Collaborative Commerce