E-commerce Website Optimization: Why 95% Of Your Website Visitors Don't Buy, And What You Can Do About It by Dan Croxen-johnE-commerce Website Optimization: Why 95% Of Your Website Visitors Don't Buy, And What You Can Do About It by Dan Croxen-john

E-commerce Website Optimization: Why 95% Of Your Website Visitors Don't Buy, And What You Can Do…

byDan Croxen-john, Johann Van Tonder

Paperback | January 28, 2017

Pricing and Purchase Info

$35.10 online 
$38.95 list price save 9%
Earn 176 plum® points

Prices and offers may vary in store

Quantity:

In stock online

Ships free on orders over $25

Not available in stores

about

For those running e-commerce websites there are three ways to increase sales: increasing the quantity of visitors; increasing the percentage of visitors who buy from the site; and increasing the amount that visitors spend when they buy.E-commerce Website Optimizationgoes beyond simply increasing traffic, helping readers to improve conversion rates, increase ROI from online marketing campaigns, and generate higher levels of repeat business. It brings together usability, analytics and persuasion to offer a straightforward and detailed 5-step methodology of how to use the tools and techniques of Conversion Rate Optimization (CRO) to increase the e-commerce value of websites. Grounded in the latest theory and research, this will help readers to be well-informed and confident to make the right choices.

Backed up with a range of invaluable case studies,E-commerce Website Optimizationis perfect for those seeking to implement a data-driven ethos to their organization's e-commerce programme, based on market-tested and robust split-test methodology used across a range of commercial businesses. It supports all those responsible for online sales within an organization, be they the Chief Digital Officer, Head of Online Sales or E-commerce; or entrepreneurs and owners of small businesses deriving a substantial proportion of revenue from e-commerce.

Johann van Tonderis an experienced e-commerce optimiser, and COO at AWA Digital. He has used the principles and techniques in this book to deliver massive sale improvements for big and small e-commerce businesses alike. Having trained and coached optimisation teams around the world, he explains complex concepts in ways that are easy to...
Loading
Title:E-commerce Website Optimization: Why 95% Of Your Website Visitors Don't Buy, And What You Can Do…Format:PaperbackDimensions:256 pages, 9.21 × 6.18 × 0.51 inPublished:January 28, 2017Publisher:Kogan PageLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0749475382

ISBN - 13:9780749475383

Reviews

Table of Contents

* Chapter - 1: Introduction to E-Commerce Website Optimization; * Chapter - 2: The Kick-Off; * Chapter - 3: How People Buy; * Chapter - 4: Essential Research; * Chapter - 5: Add Depth with Further Research; * Chapter - 6: Merchandising Analytics; * Chapter - 7: Creating the Optimization Plan; * Chapter - 8: Hypotheses and Creative Work; * Chapter - 9: Testing Your Hypothesis; * Chapter - 10: Personalisation; * Chapter - 11: Optimizing the Optimization; * Chapter - 12: People and Culture; * Chapter - 13: Multilingual Conversion Optimization; * Chapter - 14: Launching a New Website;