E-health Two-sided Markets: Implementation And Business Models by Vivian VimarlundE-health Two-sided Markets: Implementation And Business Models by Vivian Vimarlund

E-health Two-sided Markets: Implementation And Business Models

byVivian Vimarlund

Paperback | December 15, 2016

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E-health two-side Markets: Implementation and Business Modelspresents empirical models and suggestions that focus on how to remove barriers to deliver online services across borders and how actual barriers affect business models in a two-sided market with regard to eHealth. Technological innovation and business developments in online trade result in fast-evolving markets with the continuous emergence of new products and services, thus requiring a specific approach.

This book discusses how to develop innovative and cost-effective implementation strategies for complex organizations, the importance of barriers and facilitators for two-sided markets when implementing e-health services and/or IT based innovations, which pre-requisites have to be achieved in complex organizations that act in two-sided markets when implementing e-services, the ecosystem for implementation of services and innovations in complex organizations, and its effects for business models.

This book is a valuable source for researchers in medical informatics, and is also ideal for stakeholders, consultants, advisors, and product designers involved in eHealth services.



  • Presents guidelines that can be used as examples of pros and cons in two-side markets
  • Provides knowledge that enables readers to identify the changes that need to be considered in budget proposals for eHealth implementation
  • Includes examples of business models applied in two-side markets, diminishing external effects and failures
Dr. Vivian Vimarlund has a wide experience on management and leadership. Academic leadership is practiced as Associated Dean of Research, Director of the Research Center (CENIT/IS) at Jönköping International School (JIBS), as a Member of the American Medical Informatics (AMIA) Mentorship Programme, and as a scientific leader of a serie...
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Title:E-health Two-sided Markets: Implementation And Business ModelsFormat:PaperbackDimensions:226 pages, 8.75 × 6.35 × 0.68 inPublished:December 15, 2016Publisher:Academic PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0128052503

ISBN - 13:9780128052501

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Table of Contents

Part I: Introduction to the Ecosystem for Two-Sided Markets, Barriers and Facilitators

Chapter 1. Introduction to the Ecosystem for Two-Sided Markets, Barriers and Facilitators

Part II: Usability and Design

Chapter 2. Patient Safety and Health Information Technology: Platforms That Led to the Emergence of a Two-Sided Market

Chapter 3. Usability of Healthcare Information Technology: Barrier to the Exchange of Health Information in the Two-Sided E-Health Market?

Chapter 4. Inclusive Design in Ecosystems

Part III: Safety and Privacy

Chapter 5. Privacy, Trust and Security in Two-Sided Markets

Part IV: Implementation and Introduction of Technologies

Chapter 6. Sustainable and Viable Introduction of Tele-Technologies in Healthcare: A Partial Two-Sided Market Approach

Chapter 7. Implementation and Evaluation of E-Health Ecosystems in Two-Sided Markets

Chapter 8. HIT Implementation and Coordinated Care Delivery from the Perspective of Multisided Markets

Part V: Business Models

Chapter 9. Explaining Healthcare as a Two-Sided Market Using Design Patterns for IT-Business Models

Chapter 10. Business Models in Two-Sided Markets (Analysis of Potential Payments and Reimbursement Models That Can Be Used)

Part VI: The Future of the Area

Chapter 11. The Future of Two-Sided E-Health Markets