E-shock 2020: How The Digital Technology Revolution Is Changing Business And All Our Lives

Hardcover | October 15, 2011

byMichael De Kare-Silver

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What effect have innovations in digital technology had on the way we communicate and work, andwhat can we expect from the future? Following on from the hugely successful e-Shock, Michael de Kare Silver analyses the developments in digital technology over the past decade, and how they have changed our lives both at home and in the workplace.

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From the Publisher

What effect have innovations in digital technology had on the way we communicate and work, andwhat can we expect from the future? Following on from the hugely successful e-Shock, Michael de Kare Silver analyses the developments in digital technology over the past decade, and how they have changed our lives both at home and in the workp...

MICHAEL DE KARE-SILVER is a Leading Adviser in the digital/e-commerce and mobile arena, identifying opportunities for technology-enabled change and business growth through new strategies, go-to-market plans and team-building. He has been main board director for a number of leading companies. From main board at FTSE 100 company GUS plc...

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Format:HardcoverDimensions:168 pages, 9.58 × 6.36 × 0.65 inPublished:October 15, 2011Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230301304

ISBN - 13:9780230301306

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Table of Contents

PART I: WHAT HAS CHANGED?
Anytime, Anywhere, Anyhow, Any Device
The Social Media Revolution
PART II: IMPACT ON THE CONSUMER RETAIL LANDSCAPE
What Does This Change Mean?
Every Old Business Model is Under Threat
PART III: IMPACT FOR BRANDS, MARKETERS AND AGENCIES
The Multi-Channel World
How do Brands Cope in the New Digital Age?
Advertising: The Move from Push to Pull
PART IV: IMPACT ON PEOPLE AND SOCIETY
The Dark Side of Technology
PART V: IMPACT ON INDUSTRY
Advantages and Disadvantages
PART VI: THE FUTURE
Building the Future Organization