eBusiness: A Canadian Perspective for a Networked World

Paperback | January 3, 2012

byGerald Trites, J. Efrim Boritz

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The fast-paced world of ebusiness can quickly make conventional educational resources and techniques out of date. This text explores the relationship between information and communication technology and the world of business, which has become an increasingly important and intertwined relationship. This text keeps pace with these changes by providing the "classic" lessons and principles of ebusiness practice.

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From the Publisher

The fast-paced world of ebusiness can quickly make conventional educational resources and techniques out of date. This text explores the relationship between information and communication technology and the world of business, which has become an increasingly important and intertwined relationship. This text keeps pace with these change...

From the Jacket

Canadian, current, and full of great cases and real-world examples, eBusiness: A Canadian Perspective for a Networked World, Fourth Edition, shows how ebusinessis shaping the world of commerce today. This text explores the relationship between information & communication technology and the world of business, which has become an increas...

Format:PaperbackDimensions:416 pages, 10 × 8 × 0.5 inPublished:January 3, 2012Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0132482037

ISBN - 13:9780132482035

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Extra Content

Table of Contents

PART I         Ebusiness Models and Strategies

Chapter 1         Introduction to Ebusiness

Chapter 2         Internet Business Models and Strategies

Case Study      Google - Searching the World

 

PART II        Ebusiness Architecture

Chapter 3         Evolution and Applications of the Internet

Chapter 4         Enterprise-Wide and Inter-Enterprise Systems

Chapter 5         Security and Controls

Chapter 6         Billing and Payment Systems

Case Study      eBay - The World's Auction Place

 

PART III       Ebusiness Applications

Chapter 7         Supply-Chain Management

Chapter 8         Eprocurement, Trading Exchanges, and Auctions

Chapter 9         Customer Relationship Management

Chapter 10       Business Intelligence

Case Study      Ntuitive

 

PART IV       Conducting Ebusiness

Chapter 11       Emarketing and Advertising

Chapter 12       Metrics for Performance Measurement in Ecommerce

Chapter 13       Privacy, Legal, and Taxation Issues in Ecommerce

Chapter 14       Ecommerce and Small Business

Case Study      BlackBerry

 

APPENDIX OF CASES       

1. cars4u
2. Monster
3. Mountain Equipment Co-op
4. TD Canada Trust
5. ValueClick

 

GLOSSARY  

INDEX