Ecodesign - The Competitive Advantage by Wolfgang WimmerEcodesign - The Competitive Advantage by Wolfgang Wimmer

Ecodesign - The Competitive Advantage

byWolfgang Wimmer

Paperback | November 7, 2012

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Dealing with environmental issues should no longer be considered simply as a cost of doing business. Effective environmental improvements to a company's products and services can be turned into business opportunities. This book was written with the express purpose of helping managers of companies, in particular of Small to Medium sized Enterprises (SMEs), to better deal with environmental challenges and address customer requirements, all in order to turn their environmental inve- ments into competitive market advantages. Several examples are provided throughout the book, but also warning signs (Alert Boxes). These "Alerts" are posted to help managers avoid typical traps when working with environmental considerations in business processes. The authors have many years of experience in the various aspects of impleme- ing Ecodesign. This experience includes working in industry for many years; le- ing the environmental departments in a multinational company; managing research projects in eco-product development; Life Cycle Assessment; and national and international environmental communication and marketing. This book is the latest in a series. The 2002 "Ecodesign Pilot" introduced a tool and software to help design more environmentally compatible products. It was directed specifically at designers. The 2004 book, "Ecodesign Implementation", was written to help project managers optimize product development processes from an environmental perspective.
Title:Ecodesign - The Competitive AdvantageFormat:PaperbackDimensions:228 pagesPublished:November 7, 2012Publisher:Springer-Verlag/Sci-Tech/TradeLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:9400733488

ISBN - 13:9789400733480

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Table of Contents

Preface; 1. Sustainability as a Competitive Business Advantage; 2. Situation Analysis; 3, Strategy Development; 4. Action Plan Development; 5. Examples; Appendices and Supporting Documents

Editorial Reviews

Aus den Rezensionen: "... einen guten Überblick über die wichtigsten Aspekte, Fragestellungen, Maßnahmen, Methoden und Managementsysteme zu vermitteln. Insbesondere die zahlreichen Checklisten bieten eine gute Hilfestellung beim Einstieg in das Thema..." (in: RKW Bücherdienst, 2013, Issue 1, S. 9)