Economics And Management Of Franchising Networks by Josef WindspergerEconomics And Management Of Franchising Networks by Josef Windsperger

Economics And Management Of Franchising Networks

EditorJosef Windsperger, Gérard Cliquet

Paperback | June 8, 2004

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Franchising networks are experiencing great success in international business organization. Few books try to explain the characteristics of these networks. Contrary to the existing literature this book tackles more theoretical problems related to governance, organization, knowledge management, contract design, incentive and regulation issues both from the economic and management view point. It delivers new theoretical and empirical results regarding plural forms, contract design, and knowledge and strategic management issues. Its purpose is to offer researchers and practitioners new theoretical and empirical insights in one of the most important economic phenomenon at the beginning of the 21st century: Franchising networks as organizational arrangement for growth and internationalization of firms.
Title:Economics And Management Of Franchising NetworksFormat:PaperbackDimensions:370 pagesPublished:June 8, 2004Publisher:Physica-Verlag HDLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3790802026

ISBN - 13:9783790802023


Table of Contents

Part A: Theoretical Views of the Franchise Governance Structure.- Part B: Plural Forms and Other Hybrid Organizational Forms.- Part C: Contract Design and Compensation.- Part D: Knowledge and Strategic Management Issues.- Part E: International Market Entry Through Franchising.- Part F: Country Studies.- Part G: Regulation and Franchising.