Economics for Business and Management by K. Alec ChrystalEconomics for Business and Management by K. Alec Chrystal

Economics for Business and Management

byK. Alec Chrystal, Richard G. Lipsey

Paperback | September 1, 1997

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Economics for Business and Management by Alec Chrystal and Richard Lipsey is a concise introductory economics textbook which has been carefully crafted to meet the needs of business studies and management students. Developed using the authors' highly successful Introduction to PositiveEconomics as a starting point, the authors have carefully selected essential material, added new coverage, and taken the opportunity to make the text even clearer. The text draws upon Alec Chrystal's extensive experience of teaching economics to management students at City University BusinessSchool, London. With the intended readership in mind, the greater part of the text focuses upon microeconomics, including the theory of the firm, consumers and markets, market structures, and the economics of business organizations. Business and management students will also find the text's coverage of theeconomics of employment and investment particularly helpful. The macroeconomics included has also been chosen to be of maximum benefit to management students, focusing on business cycles and the macroeconomic factors which affect firms (such as inflation and employment), and the balance of payments and exchange rates. Economics for Business and Management includes case studies and case examples which are essential for understanding the business context of economics. Other learning aids include chapter introductions, chapter summaries, topics for review, and end of chapter questions.
K. Alec Chrystal, a specialist in monetary and macroeconomics, is currently Professor of Monetary Economics at City University Business School, London, England, and has substantial experience of teaching economics to management students. Richard G. Lipsey, known world-wide as the author of outstanding textbooks, is attached to the Cana...
Title:Economics for Business and ManagementFormat:PaperbackPublished:September 1, 1997Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0198775385

ISBN - 13:9780198775386

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Table of Contents

Part 1: Firms and Markets 1. Introduction to economics and business Section 1. Markets and Prices 2. Demand, supply and price 3. Elasticity of demand and supply Section 2. Optimization of the firm 4. The firm, production and profit 5. Costs and output 6. Profit maximization Section 3. Firms and Competition 7. Firms in imperfect markets I: monopoly and monopolistic competition 8. Firms in imperfect markets II: oligopoly and business strategy 9. Government and the market Section 4. Economics of Business10. The economics of employment 11. The economics of investment 12. The economics of business organizations Part II The Economy as a Whole Section 5. National Product and National Income 13. Macroeconomic issues and measurement 14. A basic model of the determination of GDP 15. GDP in an open economy with government 16. Aggregate demand and aggregate supply Section 6 Macroeconomic Policy 17. GDP, the price level and fiscal policy 18. Money and monetary policy 19. The balance of payments and exchange rates 20. Government policy and the business cycle

Editorial Reviews

`The book is ideal for business studies courses which require a knowledge of introductory economics. The coverage of economic principles is clear and accessible, while the many real world examples are both illuminating and informative.'Steve Dobson, Department of Economics, University of Hull