Effective Branding Begins with a Name. . .And Other Keys to Creating Brands People Love

Kobo ebook | October 16, 2009

byBrian D. Till, Donna D. Heckler

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This Element is an excerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats.

 

Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines.

 

“Close-Up,” “Jiffy Lube,” “Rain Dance,” “The Medicine Shoppe,” “Irish Spring,” and “Puppy Chow”: all are great names that reflect the essence of the product or service. Good branding starts with the name--the representation of the brand, conjuring images, concepts, and experiences. The name is the foundation for these perceptions....

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This Element is an excerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats.   Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines.   “Close-Up,” “Jiffy Lube...

Format:Kobo ebookPublished:October 16, 2009Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0132143240

ISBN - 13:9780132143240

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