Effective Marketing by William G ZikmundEffective Marketing by William G Zikmund

Effective Marketing

byWilliam G Zikmund, Michael D'Amico, Pat Browne

Paperback | November 22, 2007

Pricing and Purchase Info


Earn 865 plum® points

Prices and offers may vary in store


Ships within 1-2 weeks

Ships free on orders over $25

Not available in stores


Using examples from the world of entertainment, the First Canadian Edition of Effective Marketing will explore Canada's impact on marketing both at home and abroad in a dramatic and captivating way. Effective Marketing explains how marketers can gain competitive advantage through information technology and adapting to the world of rapid change with products and events that are now launched simultaneously around the globe.
William G. Zikmund was a Professor of Marketing at Oklahoma State University. He received his Bachelor of Science in Marketing from the University of Colorado, a Masters of Science from Southern Illinois University, and a PhD in Business Administration from the University of Colorado. Professor Zikmund worked in Marketing Research ...
Title:Effective MarketingFormat:PaperbackDimensions:576 pages, 10.88 × 8.5 × 0.88 inPublished:November 22, 2007Publisher:Nelson College IndigenousLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0176414975

ISBN - 13:9780176414979

Look for similar items by category:


Table of Contents

Part 1: Understanding Marketing Process and Strategies1. Marketing in Today's World: Creating Customers for Life2. Marketing Management: Strategy3. The Microenvironment: So Close You Can Touch It4. Environmental Forces: The MacroenvironmentPart 2: Understanding the Marketplace: Consumers and Organizations (B2C and B2B)5. Marketing Research and Information6. Consumer Behaviour7. Business Markets and Organizational Buying8. Market Segmentation, Targeting and Positioning StrategiesPart 3: Creating a Winning Marketing Strategy9. Managing Products, Services and Ideas10. Strategies for New Products and the Product Life Cycle11. Introduction to Pricing Concepts12. The Nature of the Supply Chain and Distribution13. Retailing and Wholesaling14. Integrated Marketing Communications15. Advertising and Public Relations16. Sales Promotion, Personal Selling, and Sales Management