Effective Marketing

Paperback | November 22, 2007

byWilliam G Zikmund, Michael D'Amico, Pat Browne

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Using examples from the world of entertainment, the First Canadian Edition of Effective Marketing will explore Canada's impact on marketing both at home and abroad in a dramatic and captivating way. Effective Marketing explains how marketers can gain competitive advantage through information technology and adapting to the world of rapid change with products and events that are now launched simultaneously around the globe.

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Using examples from the world of entertainment, the First Canadian Edition of Effective Marketing will explore Canada's impact on marketing both at home and abroad in a dramatic and captivating way. Effective Marketing explains how marketers can gain competitive advantage through information technology and adapting to the world of rapi...

Format:PaperbackDimensions:576 pages, 10.88 × 8.5 × 0.88 inPublished:November 22, 2007Publisher:Nelson College IndigenousLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0176414975

ISBN - 13:9780176414979

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Table of Contents

Part 1: Understanding Marketing Process and Strategies1. Marketing in Today's World: Creating Customers for Life2. Marketing Management: Strategy3. The Microenvironment: So Close You Can Touch It4. Environmental Forces: The MacroenvironmentPart 2: Understanding the Marketplace: Consumers and Organizations (B2C and B2B)5. Marketing Research and Information6. Consumer Behaviour7. Business Markets and Organizational Buying8. Market Segmentation, Targeting and Positioning StrategiesPart 3: Creating a Winning Marketing Strategy9. Managing Products, Services and Ideas10. Strategies for New Products and the Product Life Cycle11. Introduction to Pricing Concepts12. The Nature of the Supply Chain and Distribution13. Retailing and Wholesaling14. Integrated Marketing Communications15. Advertising and Public Relations16. Sales Promotion, Personal Selling, and Sales Management