Electronic Commerce 2012: Managerial And Social Networks Perspectives by Efraim TurbanElectronic Commerce 2012: Managerial And Social Networks Perspectives by Efraim Turban

Electronic Commerce 2012: Managerial And Social Networks Perspectives

byEfraim Turban, David King

Hardcover | October 4, 2011

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Explore the many aspects of electronic commerce through a managerial perspective.


Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks—all from a managerial perspective.


To keep pace with today’s ever-changing technology, the seventh edition has been streamlined—removing material that’s no longer relevant, while still providing information on the hottest topics in the field.


Senior Lecturer, University of Stirling.
Title:Electronic Commerce 2012: Managerial And Social Networks PerspectivesFormat:HardcoverDimensions:792 pages, 10.9 × 8.7 × 1.3 inPublished:October 4, 2011Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0132145383

ISBN - 13:9780132145381


Table of Contents

Chapter 1: Overview of Electronic Commerce

Chapter 2: E-Commerce: Mechanisms, Infrastructure, and Tools

Chapter 3: Retailing in Electronic Commerce: Products and Services

Chapter 4: B2B E-Commerce

Chapter 5: Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce

Chapter 6: Mobile Commerce and Ubiquitous Computing

Chapter 7: Social Commerce

Chapter 8: Marketing and Advertising in E-Commerce

Chapter 9: E-Commerce Security and Fraud Protection

Chapter 10: Electronic Commerce Payment Systems

Chapter 11: Order Fulfillment along the Supply Chain

Chapter 12: EC Strategy, Globalization, and SMEs

Chapter 13: Implementing EC Systems: From Justification to Successful Performance

Chapter 14: E-commerce: Regulatory, Ethical, and Social Environments

Chapter 15: Launching a Successful Online Business and EC Projects