Elements of retail salesmanship by Paul Wesley IveyElements of retail salesmanship by Paul Wesley Ivey

Elements of retail salesmanship

byPaul Wesley Ivey

Paperback | January 15, 2012

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This historic book may have numerous typos, missing text or index. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. 1920. Not illustrated. Excerpt: ... Chapter I 1. Progress in any line of endeavor is essentially dependent upon what attribute of human nature? 2. What is a specialist? The specialist is under what obligations to society? 3. "The manufacturer is a producer of wealth because he makes things, but how about the retailer; he only buys goods and sells them at a higher price. He doesn't make anything, i. e., bring anything into existence, and therefore he is not a producer of wealth. All who are not producers of wealth are parasites, and as such should be eliminated from our society." Criticize line by line. Admitting that the last sentence is true, does this necessarily force us to agree with the rest of the quotation? 4. "In every sale of goods one party to the transaction is always the loser. The retailer must be the winner in the largest per cent of the sales that he makes or he must go out of business." Point out fallacy in both sentences of quotation. 5. Account for the historical social standing of the tradesman or retailer. 6. "The buying public showed a ready willingness to respond to the new principles of retailing brought forth by the revolution in distribution." Explain. 7. Retailer, "If I can keep my competitor across the street ignorant of better merchandising methods, and if I can profit by a knowledge of these methods, it stands to reason, doesn't it, that I will be the gainer? A man is a fool to give up trade secrets. Put the other fellow out of business if you can. That's the only way you can live nowadays." Criticize sentence by sentence. 8. What is the most important change going on in retail selling at the present time? '«.' Chapter ii 1. What are the chief reasons why the salesperson should become an expert? 2. What new functions will the expert salesperson be called upon to ...
Title:Elements of retail salesmanshipFormat:PaperbackDimensions:70 pages, 9.69 × 7.44 × 0.15 inPublished:January 15, 2012Publisher:General Books LLCLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0217943594

ISBN - 13:9780217943598