Emotion Marketing: The Hallmark Way of Winning Customers for Life: The Hallmark Way of Winning Customers for Life by Scott Robinette

Emotion Marketing: The Hallmark Way of Winning Customers for Life: The Hallmark Way of Winning…

byScott Robinette, Claire Brand

Hardcover | January 20, 2001

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To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture—the customer’s heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing.

This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal:
• How emotion works to cement customer loyalty
• The 3 Emotional E’s—Equity, Experience, and Energy

Scott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions. Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark. Vicki Lenz (Atlanta, GA) is a writer, consultant, and speaker on business, leadership, and marketing.

About The Author

Scott Robinette is President of the Hallmark Loyalty Marketing Group, a division of Hallmark Cards, Inc. dedicated to helping businesses build profitable customer relationships through relevant emotion-based communications. For more information, visit www.emotion-marketing.com
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Title:Emotion Marketing: The Hallmark Way of Winning Customers for Life: The Hallmark Way of Winning…Format:HardcoverDimensions:247 pages, 9.1 × 6.3 × 1.3 inPublished:January 20, 2001Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071364145

ISBN - 13:9780071364140

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Table of Contents

Part One: Why Emotion Marketing Works.

Chapter 1: The Business Case for Emotion Marketing.

Chapter 2: The Value Star - A Model for Emotion Marketing.

Part Two: What Emotion Marketing Is All About.

Chapter 3: Emotional E: Equity.

Chapter 4: Emotional E: Experience.

Chapter 5: Emotional E: Energy.

Chapter 6: Product and Money - The Rational Side of the Value Star.

Part Three: How to Put Emotion Marketing to Work.

Chapter 7: Building Customer Relationships That Last.

Chapter 8: Emotion in Marketing Communications.

Chapter 9: Emotion Marketing on Internet.

Chapter 10: The Other E - Employees.

Chapter 11: Emotion Marketing - An Action Plan.