Emotionalizing Fashion Retail by Jochen Strähle

Emotionalizing Fashion Retail

byJochen Strähle

Kobo ebook | April 21, 2015

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The fashion retail environment is changing faster than ever. This book shows the latest state of the art in both theory and practice in how to attract customers, turn them into shoppers and to develop them into lovers of any fashion business. The key-focus lies on a deep understanding of the emotional part during the buying-process. It clearly shows the potential of new digital and social media, and the integration of the on- and offline world within the fashion retail world.
Title:Emotionalizing Fashion RetailFormat:Kobo ebookPublished:April 21, 2015Publisher:Books on DemandLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3738690654

ISBN - 13:9783738690651

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