Employee Morale: Driving Performance in Challenging Times

Hardcover | December 15, 2009

byDavid Bowles, Cary Cooper

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Performance is the key outcome of high morale, and the reason why it should be taken so seriously: with research gathered from some of the world's largest employee opinion databases and best academic centres, the authors lay out the morale-performance connection. Now raised from just 'touchy-feely' to 'mission critical', employee morale is finally getting the attention which it deserves. As it does, organizations are changing everything from their structure to their processes to take account of this fact, and starting to manage themselves around the need to measure and improve morale on an ongoing basis. Starting with the hiring process, to every single promotion, and via ongoing methods which the authors examine in detail, morale is increasingly the focus, high morale the goal.
 
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From the Publisher

Performance is the key outcome of high morale, and the reason why it should be taken so seriously: with research gathered from some of the world's largest employee opinion databases and best academic centres, the authors lay out the morale-performance connection. Now raised from just 'touchy-feely' to 'mission critical', employee moral...

DAVID BOWLES is Managing Director of Research & Consulting International in Rancho Santa Fe, California, whose projects range from advising clients on employee morale and performance, and the measurement and management of morale and corporate culture. He is also a regular speaker to groups on these subjects. Dr. Bowles has a Ph.D. in ...

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Format:HardcoverDimensions:232 pages, 9.6 × 6.34 × 0.8 inPublished:December 15, 2009Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230579426

ISBN - 13:9780230579422

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Extra Content

Table of Contents

Introduction
Chapter 1: What is Morale?
Chapter 2: How Do Organizations Measure Morale?
Chapter 3:
Why Morale Is So Important: Introduction
Why Morale Is So Important 1: Group Morale, Financial Performance and Organization Effectiveness
Why Morale Is So Important 2: Individual Morale and Performance
Why Morale Is So Important 3: Morale and Customer Satisfaction
Why Morale Is So Important 4: Morale, Individual and Organizational Health
Chapter 4: Case Study: Culture, Morale and Customer Satisfaction. Hilti Group, Liechtenstein
Chapter 5: Creating & Maintaining the High Morale Organization
Chapter 6: Current Trends, Issues and Myths in Employee Morale
Chapter 7: Summary and Conclusions

Editorial Reviews

“This book is timely. Many organizations worldwide are now mired in "gloom and doom". Using morale as the center piece, Bowles and Cooper lay out, in an engaging, readable and practical way, the consequences, of high morale and how to measure, develop and maintain it. The material is current and the case examples are excellent. I would highly recommend it for managers, consultants and business school management professors.” - Ronald J Burke, Professor of Organizational Behavior, Schulich School of Business, York University, Toronto, Canada“High employee morale facilitates superior performance in organizations. Therefore this relevant and readable book is highly recommended for all managers of people.” - Professor Greg Bamber, Director of Research, Department of Management, Monash University, Australia, and co-author of Up in the Air: How Airlines Can Improve Performance by Engaging their Employees, 2009“Driving differential levels of employee morale is now seen by many as a prerequisite for organizational success. David and Cary skilfully examine the validity of the correlation and elegantly demonstrate how the subject has moved from the realms of 'touchy-feely HR stuff' to 'mission critical' for all organisational leaders. This is a must read for anyone facing the tricky task of sustaining high morale within their 21st century employee base.” - Paul Chesworth, HR Director, Vodafone Europe“This book is a must-read for every current or future member of senior and mid management who wishes to focus on sustainable out-performance of his or her organization rather than on quarterly results” - Dr. Horst Heidsieck, Former CEO and current Board member of several German, Swiss and Luxembourg-based industrial and technology companies