Encodage sémantico-pragmatique des néologismes publicitaires by Cyril H. Kparou

Encodage sémantico-pragmatique des néologismes publicitaires

byCyril H. Kparou

Kobo ebook | February 22, 2016 | French

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Essai Scientifique de l'année 2016 dans le domaine Etudes des langues romanes - Français - Linguistique, , cours: French Language, langue: Français, résumé: Most of manufactures bear name. Sometimes, it has nothing to do with the content. For instance, the name Kino will not necessarily remind about a powder soap, unless one has already used it. Sometimes, a known name can be given to a product, for instance the Orange telecommunications society bears a well-known fruit name. Reference and inference are two linguistic terms used to describe such phenomena dealing with the relationship between a linguistic item and a material object. We name things by associating them with a linguistic form which can be created for that purpose or borrowed from another existing name/thing of which we intend to transfer a certain type of property. This paper explores these two naming processes popularly used to coding products for advertising purpose. The following paper is written in french / Le texte suiviant est écrit en français.
Title:Encodage sémantico-pragmatique des néologismes publicitairesFormat:Kobo ebookPublished:February 22, 2016Publisher:GRIN VerlagLanguage:French

The following ISBNs are associated with this title:

ISBN - 10:3668156808

ISBN - 13:9783668156807

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