Enduring Success: What Top Companies Do Differently

Hardcover | September 11, 2007

byKurt Matzler, Franz Bailom, D. Tschemernjak

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Why are some companies able to achieve success, even under difficult circumstances, whereas others struggle and face problems? The results of this large-scale study of over 1,000 top companies and leaders, such as Nestlé, T-Mobile, Peter Brabeck-Lathmate, René Obermann and Markus Langes-Swarovski, are clear. Success doesn't depend on the market situation, but on the management of the company. The book looks at the success factors of high-performing companies, and how they perform in areas such as innovation, market orientation, core competencies, and leadership.

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From the Publisher

Why are some companies able to achieve success, even under difficult circumstances, whereas others struggle and face problems? The results of this large-scale study of over 1,000 top companies and leaders, such as Nestlé, T-Mobile, Peter Brabeck-Lathmate, René Obermann and Markus Langes-Swarovski, are clear. Success doesn't depend on t...

Kurt Matzler is in the Department of Marketing and International Management, University of Klagenfurt, Austria. Franz Bailom and Dieter Tschemernjak are Innovative Management Partners at IMP, Austria.
Format:HardcoverDimensions:256 pages, 9.25 × 6.1 × 0.03 inPublished:September 11, 2007Publisher:Palgrave Macmillan UKLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230550649

ISBN - 13:9780230550643

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Table of Contents

In Search of the Secret of Success * The Customer Value Competition
* The IMP-Model: Strategies of the Winners Market Orientation: Understanding the Market and Shaping the Future * Core Competencies: It's the Sails, Not the Wind That Determine the Direction * Entrepreneurship-Culture: A Hidden Potential Innovation * Top-Management Teams: The Architects of Success * The Drivers of Success * Insights from Great Leaders