Enterprise and Competitiveness: A Systems View of International Business

Paperback | June 1, 1994

byMark Casson

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Mark Casson demonstrates how the economic effects of culture--social values such as honesty, dedication, and loyalty--can be analysed in a rigorous fashion. He argues that gains from technology in modern society can be offset by high costs stemming from the missing moral dimension which hasimplications for economic competitiveness and for social and economic institutions. A strong culture reduced transaction costs and enhances performance--the success of an economy thus depends on the quality of its culture.

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Mark Casson demonstrates how the economic effects of culture--social values such as honesty, dedication, and loyalty--can be analysed in a rigorous fashion. He argues that gains from technology in modern society can be offset by high costs stemming from the missing moral dimension which hasimplications for economic competitiveness and ...

Mark Casson is at University of Reading.

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Format:PaperbackDimensions:244 pages, 8.5 × 5.43 × 0.63 inPublished:June 1, 1994Publisher:Oxford University Press

The following ISBNs are associated with this title:

ISBN - 10:019828957X

ISBN - 13:9780198289579

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