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Charles Maland focuses on the cultural sources of the on-and-off, love-hate affair between Chaplin and the American public that was perhaps the stormiest in American stardom.

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The book follows the author's career in radio and television, detailing the workings of NBC in the forties, the Philco-Goodyear Playhouse and a large Madison Avenue ad agency in the fifties, and the fabled Goodson-Todman organization from the sixties to the…