Entrepreneurial Values And Strategic Management: Essays in Management Theory

Hardcover | November 15, 2010

byVittorio Coda

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An engaging discussion of the goals and purpose of the business enterprise illuminating the long-running debate over the goals of the firm. 

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An engaging discussion of the goals and purpose of the business enterprise illuminating the long-running debate over the goals of the firm. 

VITTORIO CODA is Professor Emeritus of Business Strategy at Università Bocconi, Milan, Italy, where he served as Director of the Department of Business Administration. He was also Chairman of SDA Bocconi School of Management, and an editor or board member of several academic journals. He was also President of the Italian Academy of Ma...
Format:HardcoverDimensions:180 pages, 8.81 × 5.65 × 0.78 inPublished:November 15, 2010Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230250165

ISBN - 13:9780230250161

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Table of Contents

Introduction: Some Thoughts on Vittorio Coda's Contributions to Strategic Management by Robert M. Grant
PART I: THE ITALIAN TRADITION OF MANAGEMENT THEORY
Management Theory: Its Content, Specificities, and Role
Management Theory in the Late 1950s: Revisiting Gino Zappa 'Productive Activities' and his Posthumous Work
PART II: THE FRAMEWORK OF STRATEGIC MANAGEMENT
The Evaluation of the Entrepreneurial Formula
The Purpose of the Firm: Physiology and Pathology
Governing Strategy Dynamics
Strategy and Communication: The Missing Link
PART III: MEETING THE CHALLENGES TO THE ENTREPRENEURIAL ECONOMY
The Role of Ownership in Corporate Restructuring
The Relationship between the Firm and its Workforce: Prospects for Change
Ethical Codes and Market Culture
In support of a Free and Responsible Entrepreneurial Economy