Entrepreneur's Guide To Patents, Copyrights, Trademarks, Trade Secrets by Gilbert GuideEntrepreneur's Guide To Patents, Copyrights, Trademarks, Trade Secrets by Gilbert Guide

Entrepreneur's Guide To Patents, Copyrights, Trademarks, Trade Secrets

byGilbert Guide

Paperback | August 3, 2004

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Today, virtually all companies, artists, and innovators run the risk of losing their competititve edge-and big money-by not adequately safeguarding their intellectual property. Written by an expert in intellectual property law, this is the first book to address the full range of legal protections available-patents, copyrights, trademarks, trade secrets, and licensing-with innovative information you won't find elsewhere, including:

€ Legal landmines every successful entrepreneur must avoid
€ Business practices that can be
protected-but are often overlooked
€ Protecting your intellectual property on the Internet
€ What are your ideas and the rights to them really worth?
€ Why trade secrets are a powerful and under-utilized protection
€ Lessons learned from Amazon.com, Microsoft, and other elite entrepreneurs
€ How even smart, savvy AOL lost exclusive trademarks, including "YOU'VE GOT MAIL!"

The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets and Licensing is the definitive guide for the entrepreneur and innovator who is ready to protect what he or she has created-a

Jill Gilbert is an intellectual property attorney currently pursuing a Masters Degree in Computer Science and planning to sit for the Patent Law Bar. She also holds a Masters Degree in Accountancy and a Master of Law (Llm) degree in taxation. She has authored seven books including such titles as PcAnywhere for Dummies, The Quickbooks B...
Title:Entrepreneur's Guide To Patents, Copyrights, Trademarks, Trade SecretsFormat:PaperbackDimensions:336 pages, 9 × 6 × 0.9 inPublished:August 3, 2004Publisher:Penguin Publishing GroupLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0425194094

ISBN - 13:9780425194096

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