Entrepreneurs in High Technology: Lessons from MIT and Beyond

Hardcover | May 1, 1978

byEdward B. Roberts

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The ingredients for success in starting and developing a technology-based company aren't obvious. Why, for example, did Digital Equipment Corporation succeed--and indeed become one of the most successful high-tech corporations in the world--while dozens of other companies with similarbeginnings fail? It is a question that demands careful consideration by anyone setting up a new company or who is interested in starting one. In Entrepreneurs in High Technology, Edward Roberts, a Professor at the MIT Sloan School of Management, offers entrepreneurs a goldmine of information onstarting, financing, and expanding a high-tech firm. His book reveals the results of research conducted over twenty-five years on several hundred high-tech firms, and it reflects the insights of the author's own first-hand experience as a company founder, director, and venture capitalist. Focusing on firms in the Greater Boston area--many of which have had technological links with MIT--Roberts traces the origins and the evolution of the high-technology failures and successes. He examines the work experience and family backgrounds of successful technical entrepreneurs, theirsources of funding, and the ways they respond to the challenge of business growth. He compares the track records of firms with multi-founder teams and firms with individual founders, contrasts the performance of consulting firms and research-and-development contractors against companies that startout with a product, identifies the factors that limit an enterprise's ability to raise outside capital, and explores the critical influence of marketing orientation on successful companies. In a penetrating analysis of highly successful ventures, the author reveals the importance of strategicallytransforming the company to a market-oriented focus, and he examines the widespread tendency, even among the most successful high-tech firms, to displace the founder before the company achieves "super-success." For anyone planning to start a technology-based enterprise, Entrepreneurs in High Technology is essential reading--an invaluable preview of the financial, organizational, and marketing issues that confront every new high-tech venture. For business and technology watchers, it is an informativeaccount of the promise and the perils entailed in bringing innovative ideas to the marketplace.

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From the Publisher

The ingredients for success in starting and developing a technology-based company aren't obvious. Why, for example, did Digital Equipment Corporation succeed--and indeed become one of the most successful high-tech corporations in the world--while dozens of other companies with similarbeginnings fail? It is a question that demands care...

Edward B. Roberts is the David Sarnoff Professor of Management of Technology at the Sloan School of Management, Massachusetts Institute of Technology. He is also a co-founder and director of Medical Information Technology, a successful producer of hospital information systems, and a co-founder and Chairman of Pugh-Roberts Associates, ...

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Format:HardcoverDimensions:400 pages, 9.57 × 6.46 × 1.42 inPublished:May 1, 1978Publisher:Oxford University Press

The following ISBNs are associated with this title:

ISBN - 10:0195067045

ISBN - 13:9780195067040

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"The book's life's work approach and highly visible subject base virtually guarantees it classic status....It is an achievement that justifiably took an academic lifetime to build, and the result is worth it."--Journal of Management