Entrepreneurship and New Venture Management by Jaco van der BankEntrepreneurship and New Venture Management by Jaco van der Bank

Entrepreneurship and New Venture Management

byJaco van der BankEditorIsa van Aardt, Magda Hewitt

Paperback | October 2, 2011

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Entrepreneurship and New Venture Management explains the aspects that should be considered when starting a new business venture, both in terms of the theoretical framework and practical examples. It covers types of entrepreneurship; identifying and implementing business opportunities; planningand managing the business in terms of finance, marketing and operations, and business plans. Managing growth in a business, ethical and social responsibilities, and legal aspects affecting ventures are also explained.
Isa van Aardt is a researcher in the Bureau of Market Research at the University of South Africa. Magda Hewitt is a senior lecturer in the Department of Entrepreneurship at the University of Johannesburg, South Africa. Jaco Van Der Bank is a Lecturer in Entrepreneurship and Innovation at the University of South Africa (UNISA) in Pretor...
Title:Entrepreneurship and New Venture ManagementFormat:PaperbackDimensions:320 pages, 9.45 × 6.61 × 0 inPublished:October 2, 2011Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0195997468

ISBN - 13:9780195997460


Table of Contents

Part 1: Introduction1. Introduction2. The entrepreneurial mindsetPart 2: The entrepreneurial process3. Creativity and opportunity recognition/finding4. Opportunity evaluationPart 3: New venture creation5. Entrepreneurial strategy6. Start-up7. Ethics8. The entrepreneurial team (management)9. Marketing10. Operations11. Human resources12. Basic financial concepts