Entrepreneurship and New Venture Management

Paperback | October 2, 2011

EditorIsa van Aardt, Magda HewittbyJaco van der Bank

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Entrepreneurship and New Venture Management explains the aspects that should be considered when starting a new business venture, both in terms of the theoretical framework and practical examples. It covers types of entrepreneurship; identifying and implementing business opportunities; planningand managing the business in terms of finance, marketing and operations, and business plans. Managing growth in a business, ethical and social responsibilities, and legal aspects affecting ventures are also explained.

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Entrepreneurship and New Venture Management explains the aspects that should be considered when starting a new business venture, both in terms of the theoretical framework and practical examples. It covers types of entrepreneurship; identifying and implementing business opportunities; planningand managing the business in terms of finan...

Isa van Aardt is a researcher in the Bureau of Market Research at the University of South Africa. Magda Hewitt is a senior lecturer in the Department of Entrepreneurship at the University of Johannesburg, South Africa. Jaco Van Der Bank is a Lecturer in Entrepreneurship and Innovation at the University of South Africa (UNISA) in Preto...
Format:PaperbackDimensions:320 pages, 9.45 × 6.61 × 0.68 inPublished:October 2, 2011Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0195997468

ISBN - 13:9780195997460

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Table of Contents

Part 1: Introduction1. Introduction2. The entrepreneurial mindsetPart 2: The entrepreneurial process3. Creativity and opportunity recognition/finding4. Opportunity evaluationPart 3: New venture creation5. Entrepreneurial strategy6. Start-up7. Ethics8. The entrepreneurial team (management)9. Marketing10. Operations11. Human resources12. Basic financial concepts